Adelicious has strengthened its business workforce to new senior hires, appointing Liam Robinson and Antonia Digby as Company Gross sales Administrators to assist lead the rising gross sales division of UK’s main unbiased podcast internet hosting platform.
Liam Robinson joins Adelicious with over a decade of expertise in promoting gross sales, together with almost 5 years specializing in podcasts. He has held roles at The Athletic, Acast and Octave, taking to market a variety of reveals throughout a number of genres.
In his new function, Liam might be answerable for main relationships with each group and unbiased media companies with a give attention to strengthening model visibility of Adelicous’s portfolio in market.
“Having labored with Adelicious through the years, it’s no shock to see the expansion they’ve had in such a aggressive area,” stated Liam Robinson, Company Gross sales Director at Adelicious. “I’m actually excited to get caught in and make an impression.”
Antonia Digby brings deep expertise throughout each audio and agency-side partnerships. Most just lately, Content material Director at Wavemaker, Antonia has beforehand held roles at Absolute Radio an World Audio. At Adelicious, she is going to give attention to serving to manufacturers maximize the artistic and business alternatives inside the podcasting area.
“I’ve spent years working in partnerships throughout each radio and the company world, so I’ve seen simply how highly effective audio might be on the subject of connecting audiences,” stated Antonia Digby, Company Gross sales Director at Adelicious.
“Recently, there was an enormous shift in how manufacturers strategy podcast promoting and it’s been thrilling to assist guild that journey. I’m pleased to now be becoming a member of the workforce at Adelicious. It’s a good time to be within the podcasting area and I’m wanting ahead to serving to extra manufacturers faucet into its potential.”
The appointments come off the again of a powerful begin to 2025 for Adelicious. This has included a number of main new shopper wins, together with Avalon’s reveals Frank Off The Radio, chart-topping podcast Sh**ged.Married.Aggravated. And Russell Howard’s 5 Good Issues, new partnerships with main publishers Hearst and Fast Media in addition to manufacturing home Lock It In Studio.
The expansion displays Ademicious’ increasing presence each within the UK and internationally, notably throughout the US market the place a big share of its viewers now resides.
Gemma O’Brien, Head of Gross sales at Adelicious, added: “Antonia and Liam are unbelievable additions to the workforce. Not solely do this each have in depth expertise, additionally they have a transparent ardour for audio and a deep understanding of tips on how to join manufacturers with audiences. Their experience will assist Adelicious proceed to develop and construct on a powerful few years, while delivering actual worth to advertisers and creators alike.”
The 2 new hires kind a part of a wider interval of growth at Adelicious. Different latest additions additionally embody Katie Wilson, who joined as Undertaking Supervisor, and Harriet Skillington as Planner, reflecting the corporate’s continued funding throughout the enterprise because it scales.
