SCA has introduced a brand new management construction and a number of other promotion for LiSTNR, marking a pivotal step within the platform’s evolution as Australia’s main domestically owned digital audio vacation spot that has turn out to be a market favourite for advertisers — underpinned by highly effective first-party knowledge capabilities.
SCA has ambitiously invested in LiSTNR since its launch in 2021. Right this moment, the LiSTNER app has 2.25 million signed-up customers, with the LiSTNER Viewers Community — which incorporates radio in-stream and podcasting — attracting greater than 10 million month-to-month listeners. The newest Australian Podcast Ranker additionally options extra LiSTNER podcasts than another platform. With robust year-on-year income progress, LiSTNER is uniquely positioned for industrial success.
Recognizing LiSTNER’s important function inside SCA’s All About Audio ecosystem and its increasing industrial potential, SCA has appointed Chief Working Officer Stephen Haddad to steer the platform into its subsequent part of progress, alongside promotions for Grant Tothill, Sam Cavanagh, and Mike Williams.
This new management construction aligns deep audio and content material experience with core operational priorities. By inserting confirmed expertise in these strategically vital roles, SCA is sharpening its focus, accelerating viewers progress, and unlocking the complete industrial and artistic potential of the LiSTNER platform.
Haddad mentioned: “LiSTNER’s success comes from years of strategic funding in constructing Australia’s strongest digital audio community, powered by sturdy first-party knowledge, world-class content material, and a transparent imaginative and prescient for the long run. I’m excited to steer this new chapter with a strengthened management group.
Grant, Sam, and Mike every deliver a wealth of experience and drive, and can play a key function as we sharpen our give attention to viewers progress, content material excellence, and industrial influence. With this group in place, backed by proficient content material and industrial groups, and ongoing innovation in adtech, we’re effectively positioned to increase LiSTNER’s management within the digital audio area and ship even higher worth to audiences and advertisers.”
Tothill has been promoted to the newly created function of Govt Head, LiSTNER Operations and Viewers. Tothill will oversee end-to-end operations, drive viewers progress by means of modern content material and data-led methods and lead the event of a distribution technique to maximise attain and industrial alternatives.
With over 30 years of expertise throughout radio promotions and content material, advertising and marketing and artist growth in each radio, music, and partnerships, Tothill brings unmatched business perception. Since rejoining SCA in 2010, he has held senior roles shaping podcasting and audio innovation, together with Director of Leisure and Content material Options, Govt Head of Podcasting and his present function as Govt Head of LiSTNER Viewers and Progress, with a give attention to creating content-led methods to develop audiences and commercialize manufacturers throughout multimedia executions.
Cavenagh has been promoted to Head of Content material — LiSTNER Unique Podcasts. Cavanagh will oversee the creation, commissioning, and optimization of SCA’s authentic podcast, making certain they align with LiSTNER’s strategic objectives and carry out strongly. LiSTNER’s vertical Heads throughout Leisure & Tradition, Factual and Sport will report back to Cavanagh.
Cavanagh is a number one determine in Australia’s audio and media panorama, with over twenty years of expertise throughout radio, podcasting and artistic content material. Finest often known as the long-time Govt Producer of Australia’s most profitable radio exhibits and podcast, Hamish & Andy, he has formed a number of the nation’s most iconic radio and podcast exhibits. Cavanagh has additionally utilized his inventive management in company with senior content material function at Thinkerbill and Tribe.
Williams has been promoted to LiSTNER Head of Leisure & Tradition, main the Leisure vertical. Willians will handle the leisure podcast producers and oversee the event of high-quality, participating content material that resonates with LiSTNER’s viewers.
With greater than 16 years of expertise in audio and manufacturing, Williams is an skilled chief in digital transformation, viewers progress, and audio content material technique, specializing in high-impact audio experiences throughout a variety of genres. He spent over a decade on the ABC, the place he performed key roles at ABC Radio Nationwide, triple j and Double J, launching groundbreaking audio tasks throughout documentary, information, music and digital-first storytelling. He joined SCA in 2022 as Govt Producer for LiSTNER’s Unique Podcasts.
