Platform Media faucets Alex Watson to drive Pay attention, their formidable leisure and TVs label’s originals push – beginning with The Buckleys, hosted by Clair and James Buckley.
Alex joins from Pixiu Podcast, the place he served as Head of Content material, enjoying an instrumental position in shaping the corporate’s inventive and industrial strategy in his nine-year tenure. Having led a high-performing inventive crew, Alex developed a string of standout sequence with prime tier expertise, together with Fearless with Trinny Woodall, Joyful Mum Joyful Child with Giovanna Fletcher, and Plot Twist for Sky.
Persevering with his streak of taking leisure codecs to the following stage, Alex is about to take the reins on the chart-topping Platform Media authentic, The Buckleys. Launched in November 2024, The Buckleys is the Spotify High 10 Comedy podcast hosted by Clair and James Buckley, the latter best-known for his position as Jan in The Inbetweeners. With no visitors or gimmicks, the present has already racked up 7.2 million long-form performs throughout video and audio.
Past launching leisure hits, Alex has carved out a powerful status within the branded audio house, main standout campaigns for main gamers together with Audable, Spotify, The British Library, Penguin Books, NatWest, Virgin, Deezer, and BT Sport. He now brings that experience, and a deep community of business relationships, to Platform’s high-performing industrial crew who had been lately acknowledged in The Drum Advertising Awards 2025.
Alex Watson says: “Platform Media’s merger with Pay attention and Goldhawk Productions makes it out as a supergroup within the UK content material panorama. I’m extremely excited to hitch this crew at a time of such momentum and ambition – to assist form the following wave of standout reveals.”
Darby Dorras, Chief Content material Officer at Platform Media says: “Pay attention have led the cost on premium leisure codecs, we’re thrilled to have Alex on board to help this subsequent section of development. With a pointy industrial intuition and a deep understanding of the audio panorama, Alex might be instrumental in turning Pay attention’s hit authentic podcast into highly effective income drivers.”A
Alex will Government Produce on The Buckleys, in addition to Pay attention’s rising slate which incorporates Olivia Attwood’s So Improper Its Proper, Making a Scene with David Walliams and Matt Lucas, and The Traitors: Uncloaked. Pay attention is one label below the Platform Media supergroup, which additionally consists of their factual and fiction label, Goldhawk and their sports activities label, Folding Pocket.
