Podscribe, the main attribution and analytics platform for audio promoting, has launch its Q2 2025 Podscribe Efficiency Benchmark (PPB) Report – a complete snapshot of podcast and streaming audio adverts are performing throughout audiences, codecs, and geographies.
This report attracts on knowledge from 67,000+ audio campaigns, 270+ advertisers, and over 20 billion impressions, providing trade benchmarks throughout each the U.S. and worldwide markets. For the primary time, the report contains conversion efficiency insights from 5 further nations: Germany, France, Australia, the UK, and Canada — shedding mild on how audio advert measurement is scaling globally.
Highlights from the Q2 2025 PPB Report:
Worldwide Attain: Dependable audio advert measurement is now potential throughout worldwide markets, regardless of challenges like larger IP churn, truncated IP’s and lack of gadget graphs.
Viewers Phase Insights: Extra prosperous and extra educated listeners nonetheless ship the strongest efficiency — however for different segments, conversions fluctuate extremely by model.
Lag Reporting & Incrementally: 45% of all conversions occur throughout the first 7 days of advert publicity, and 66% of surveyed entrepreneurs are actually measuring incrementally.
Pixel Attribution Outperforms Surveys & Promo Codes: Pixel-based attribution captures 2.3x extra conversions than post-purchase surveys and 4.6x greater than promo codes.
Why the PPB Issues
Constructed on actual attribution knowledge from hundreds of campaigns, the PPB is the trade’s go-to supply for audio advert efficiency benchmarks. With new worldwide insights and options for measurement blind spots, the Q2 2025 PPB report is a must-read for entrepreneurs seeking to scale audio promoting well.
About Podscribe
Podscribe is the chief in pixel-based attribution, incrementally, and verification for podcast, streaming, CTV, and different hard-to-measure media channels. We assist advertisers, companies, and publishers measure true marketing campaign impression, optimize efficiency, and scale with confidence — backed by real-time, family stage knowledge.
