Sport Social, Europe’s largest devoted sport podcast community, has partnered with international audio promoting market Audacia Audio to deliver extra programmatic promoting alternatives to eight key markets throughout Asia-Pacific: Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, Australia, and New Zealand.
The partnership will see Audacia combine with Sport Social’s community, serving to to fill rising podcast advert stock in these areas utilizing superior programmatic know-how. With growing audiences throughout APAC, this collaboration ensures that manufacturers in these markets can now entry a wealthy catalog of premium sports activities content material in a scalable, environment friendly approach.
Kym Treasure, Founder and CEO of Audacia Audio shared her pleasure concerning the partnership:
“We’re extremely proud to turn into the unique third-party consultant of Sport Social throughout Asia Pacific. With a catalog of over 600 exhibits — together with fan favorites like The Anfield Wrap, Seaman Says, and Beneath the Cosh, in addition to standout content material from creators similar to Crowd Community and Goalhanger — Sport Social is a powerhouse in international sports activities audio.
What units them aside is their deep collaboration with official rights holders, together with eight Premier League golf equipment. This partnership offers manufacturers throughout APAC the possibility to align with elite sporting content material in a really significant approach.
Sport Social podcasts are liked worldwide, and this unequalled, genre-spanning catalogue opens up contemporary alternatives for manufacturers and companies throughout the area to be heard throughout this premium content material.
Via Audacia Audio, advertisers can now entry a premium podcast stock that’s by no means been this accessible or scalable throughout APAC — and with such a excessive caliber of content material, the alternatives are actually unparalleled.”
Gavin Martin, Head of Buying and selling at Sport Social, stated: “This partnership means extra alternatives for our podcasters whose exhibits are resonating with listeners in these areas. With Audacia’s programatic infrastructure an market experience, we’re higher positioned to attach manufacturers with passionate sport followers throughout APAC and ship extra worth to creators.”
For podcasters, the mixing means elevated monetization in potential ares the place Sport Social is seeing listener development. For advertisers, it presents streamlined entry to extremely engaged audiences throughout a variety of sports activities podcasts, all delivered in a trusted and brand-safe atmosphere.
With greater than 600 exhibits on the community, together with titles like The Anfield Wrap, Seaman Says, Undr The Cosh and content material from producers like Crowd Community and Goalhanger, Sport Social works carefully with official rights holders together with Premier League golf equipment, World Athletics, and Paralympics GB, providing manufacturers the possibility to align with elite sporting content material.
