Intentional progress requires common analysis and adjustment, and your podcast is not any totally different! Listed below are 5 issues I recommend you consider about your podcast yearly as a way to make the adjustments essential to continue to grow your podcast.
/evaluateyearly
It wasn’t till after I ready this define that I noticed these 5 issues match properly in my 5 cornerstones mannequin: PROFIT, content material, presentation, manufacturing, and promotion (I now put podcasting PROFIT first). That labored out fairly properly!
1. Your podcasting targets and PROFIT
In a single phrase, why? Why do you need to podcast and why ought to your viewers need your podcast?
That is actually concerning the targets you’ve on your podcast. I name it the Podcast P.R.O.F.I.T. Paradigm™: recognition, relationships, alternatives, enjoyable, earnings, or tangibles. It is what you may hope to acquire out of your podcast, nevertheless it’s additionally what you may hope to give to your viewers.
Yearly, fastidiously contemplate what your podcasting targets are and whether or not you are truly doing the best issues to develop your podcast and viewers towards these targets.
You may determine to vary your targets, and that is okay!
I put this as #1 as a result of it is an important and I am doing this record in descending order as a result of I need you to contemplate all the next evahluations via the lens of your podcasting PROFIT for your self and your viewers.
2. Your episode construction and move
Are your particular person episodes nonetheless carrying out what you need to do and—that is key—in essentially the most environment friendly method doable?
An amazing place to get some insights for that is “retention” analytics like you may see in Apple Podcasts Join and the Spotify for Creators dashboard. (It’s also possible to see related info on YouTube, however since YouTube is not a podcasting platform and consumption habits are so totally different on YouTube in comparison with in podcast apps, I recommend you place much less significance on the retention information from YouTube. It is nonetheless insightful, however not as beneficial on your podcast as precise podcast analytics.)
Your retention stats will sometimes present you ways a lot of every episode is performed. With that, you can see extra details about the place folks skip or drop off.
You’ll all the time see a downward decline with extra folks listening initially and fewer listening on the finish. That is regular. However the price of decline and something that breaks from a constant decline may give you extra perception you should utilize for evaluating your episode construction and move. Perhaps it is advisable to transfer your extra necessary name to motion earlier within the episode. Or possibly it is advisable to begin guaranteeing your viewers is aware of about some further worth you are saving for the top of the episode to encourage them to sticker round till the top (like I talked about in my earlier episode concerning the ultimate size of episode closings).
However in your whole evaluating, hold contemplating it via the lens of your podcasting PROFIT targets.
3. Your podcasting workflow
Podcasting can generally really feel extra like a chore than a pleasure. A part of that may very well be your common workflow. Look fastidiously at your podcasting routines and particularly your private progress with them. Do you discover your rhythm slowing down on sure job? Do some issues appear to take extra time than they need to? Do you typically neglect sure steps? Or do you actually hate sure components of your workflow?
As you consider your workflow, you may begin to see factors you could possibly optimize by altering strategies or instruments. For instance (and I will speak extra about this in a future episode), I discovered methods to get rid of a number of steps from my very own publishing workflow by investing time into enhancing my podcast-publishing instrument (PowerPress). I am additionally experimenting with utilizing the huge AI toolbox I’ve in Magai to hurry up some mundane duties like creating my chapters. (In my case, I already know precisely what my chapters ought to be, nevertheless it takes pointless time to create these chapters with the best timestamps.)
I will speak extra about my PowerPress adjustments and these AI methods in future episodes.
To reverse President John F. Kennedy’s well-known citation, I recommend you ask not what you are able to do with AI, however what AI can do for you!
4. A podcast trailer
Do you even have a podcast trailer?
I’ve had The Audacity to Podcast for 15 years, and though it is not considered one of my high 15 regrets [episode 394], I nonetheless hold eager to make a podcast trailer!
Should you’re like me, then let’s make it our aim collectively to create and publish a podcast trailer within the subsequent 6 months!
And if you have already got a trailer, hearken to it once more and see if it nonetheless aligns with what your podcast is about, that it nonetheless describes your podcast properly, and—most significantly—that it nonetheless helps your podcasting targets and the P.R.O.F.I.T. (recognition, relationships, alternatives, enjoyable, earnings, or tangibles) you need for your self and your viewers.
5. Your podcast description
After ending the earlier 4 evaluations, now look again at your podcast description. Not solely do you have to contemplate whether or not it precisely describes your podcast anymore, however actually have a look at it from the attitude of a possible listener and work out how compelling it’s. Does it actually entice folks along with your podcast? Does it give attention to the worth they will get out of your podcast? Does it make guarantees you have delivered or will be capable to fulfill?
A motive I put this after making or updating your podcast trailer is as a result of the trailer could be your probability to be extra relatable, passionate, and audibly motivating. After you you’ve got explored the personable facet, then you may optimize the extra scientific facet of your podcast description.
AI is usually a useful gizmo that will help you with this. Whereas Google Gemini Professional, Anthrophic Claude Sonnet, and OpenAI GPT fashions will all be good (and you’ve got entry to all of them and extra inside Magai! I earn commissions from purchases via this hyperlink, however I recommend issues I consider in, no matter earnings.), I recommend you employ them in these particular methods.
(Magai provides you entry to all of those language fashions, personas, and extra—about $500 value of instruments—beginning at solely $20/month!)
It doesn’t matter what the AI provides you, consider it your self and make changes that appear finest to you. Please don’t fret concerning the issues some individuals are spreading concern about as being giveaways of AI. As an alternative, specializing in getting the tone nearer to the way in which you’d communicate with out compromising the aim of the outline. Additionally guarantee it appeals to you because you’re most likely a member of your personal goal demographic. And search for any bizarre patterns or pointless issues (for some time, nearly each “promotion” response I obtained from earlier massive language fashions (LLMs) contained stuff like, “In search of a brand new podcast?”).
But in addition do not delete any of the AI-enhanced descriptions. Save your favourite ones and really experiment with them! Strive one for a few months and check out monitoring what number of new followers you get, after which evaluate that to a unique description for a pair extra months.
It doesn’t matter what, an important factor to give attention to in your description is the P.R.O.F.I.T. (recognition, relationships, alternatives, enjoyable, earnings, or tangibles) your viewers will get out of your podcast. Make it not about you, however about them and their needs or wants, after which how your podcast suits them and their needs or wants.
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- 150§ and 64§ from Randy Black
- 356§ from Bryan Entzminger
- A few 5-star rankings on my episodes in Goodpods from “Barnabas”
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This submit could include hyperlinks to services or products with which I’ve an affiliate relationship. I’ll obtain compensation out of your actions via such hyperlinks. Nevertheless, I do not let that corrupt my perspective and I do not advocate solely associates.
