I don’t bear in mind how I found the British-invasion-inspired band HOA, however I used to be confused after I got here throughout one of many group’s 2024 singles, “Tomorrow and Tomorrow (I Love You).” The music sounded uncannily just like the Beatles and the band even regarded like them.
Within the video, HOA are huddled collectively in a cramped lounge, pink and inexperienced floral curtains behind them. The drummer sits behind a easy snare drum and excessive hat, the lead guitarist taking part in what seems to be a pink Gretsch sitting on the sofa, the rhythm guitarist on acoustic, and the bassist taking part in what seems to be like a Höfner violin bass.
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However one distinctive issue: they’re Korean. Had been they lipsynching? They sounded so Beatles-like, with these early-’60s melodic harmonies and tight musicianship. It seems, no, they weren’t lipsynching in any respect.
Kim Kyumock (keyboard & second guitar), Jeong Jongbeom (drums), Kim Hwi (lead guitar), and Lim Jinhwa (bass & vocals) fashioned HOA — which in Korean roughly means, “a me who might be favored” — one thing we will all relate to — in 2015, and since then have launched a mixture of authentic songs resembling “Push Man,” “I Don’t Know Why,” and, most not too long ago, “Don’t Be A Loser.” Additionally they launch rattling good Beatles cowl songs, from “If I Fell” to “Hey Jude,” in addition to covers of different Brit Pop bands.
“The sound of that period, as I hear it now…is extremely fascinating,” says Kyumock. “It feels splendidly classic but undeniably refined — a fascinating mix of traditional and classy components.”
HOA’s Beatles covers have modest viewership on YouTube, however their authentic songs have tens of hundreds of views.
“Many individuals have stated that is music they will take pleasure in with their grandfather and father,” says Jinhwa. “Imagining a number of generations dancing and singing collectively in a single place by our music makes me extremely completely satisfied.”
The band had its first abroad efficiency at Jakarta’s Lalala Competition final yr and plans on touring extra in 2025, together with releasing extra singles earlier than doing a full-length album.
“If Paul or Ringo have been to return throughout our movies, I’d be delighted,” says Kyumock. “It might be great to remind them they’re nonetheless revered and influential musicians amongst youthful generations right here in East Asia.”
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