SiriusXM introduced a brand new multi-year settlement with Morbid to carry the top-ranking true crime podcast to the industry-leading SiriusXM Podcast Community starting September 1.
The “Morbid” podcast, co-created and co-hosted by Alaina Urquhart-White and Ash Kelley, has develop into a dominate drive within the true crime style since its launch, charming audiences with its partaking storytelling and meticulous analysis into a few of historical past’s most infamous circumstances.
The present has been named among the finest true crime podcasts by Vogue and Bleeding Cool, amongst others, and constantly ranks among the many prime subscriber exhibits on Apple Podcasts. The podcast’s outstanding success has led to the creation of the Morbid Community, increasing past the unique present to embody a broader assortment of content material that leverages the hosts’ confirmed potential to attach with true crime and paranormal fanatics.
“From the primary time we spoke to them, we had been blown away by the whole SiriusXM workforce and their plans to assist us strategically develop “Morbid” for years to come back,” mentioned Urguhart-White. “We’re desirous to launch this partnership and take our present, community, and model to the subsequent stage. We couldn’t be extra grateful and enthusiastic about this subsequent chapter for us, and we really feel like we’ve discovered our house!” added Kelly.
The brand new deal brings unique distribution rights for “Morbid” to the Sirius XM Podcast Community, and offers SiriusXM Media, the corporate’s promoting division, unique advert gross sales rights to the video and audio editions of the podcast. The SiriusXM Podcast Community’s numerous portfolio spans comedy, true crime, wellness, enterprise, and leisure programming, representing half of the highest 10 podcasts in accordance with Edison Analysis, and reaching 1 in 2 podcast listeners within the US every month.
“We’re thrilled to welcome “Morbid” to the SiriusXM Podcast Community,” mentioned Scott Greenstein, President and Chief Content material Officer at SiriusXM. “Ash and Alaina have constructed a passionate fanbase via their distinctive voice and cautious consideration to element. As we develop out our industry-leading true crime slate, we’re excited to assist the present proceed to achieve new audiences.”
The settlement additional strengthens SiriusXM’s industry-leading podcast portfolio, which has develop into the premier vacation spot for the world’s largest podcasters. “Morbid” joined an elite roster of genre-defining expertise, together with true crime powerhouses “Crime Junkie,” “Dateline NBC,” and “Rotten Mango,” alongside comedy favorites “Name Her Daddy,” “Smartless,” and “Conan O’Brian Wants a Good friend,” and well being & wellness chief “The Mel Robbins Podcast.”
New episodes of the “Morbid” podcast will proceed to be out there each Monday and Thursday on the SiriusXM app and all different main podcast platforms. SiriusXM Podcasts+ subscribers will have the ability to hearken to new episodes with out advertisements, and may join straight from their favourite podcast app or by visiting siriusxm.supportingcast.fm.
Morbid is managed by Seth Jacobs at Brillstein Leisure Companions and represented by Marissa Hurwitz at WME. Dinesh Melwani from Mintz served as authorized counsel.
