Right now marks the launch of White Media, a specialised audio promoting company targeted completely on premium podcast promoting. Combining full-service company technique with specialised gross sales illustration, White Media is ready to change into a trusted accomplice for advertisers, media consumers, and podcast creators throughout Australia.
With a rising roster of revered audio publishers, White Media connects to manufacturers to extremely engaged podcast audiences by genuine, data-backed sponsorships and host-read advertisements. Launch shoppers embody: The Bye Spherical, Soberly Talking, Emotional Content material, Life! With Danni Duncan, Taking part in & Easy, and Can’t Deal with The Crime & Scandal.”
“Audio promoting is not about being heard, it’s about being remembered,” stated Frankie White, the company’s founder and a former gross sales government at SCA and ARN wit greater than a long time’ of expertise in media and gross sales.
“Our mission is to make podcast and audio promoting easy but highly effective. We’re proud to amplify Australian voices with methods that resonate and ship outcomes.”
Amy-Jane Model, the founder and host of the Emotional Content material podcast, shared her causes for partnering with White Media.
“I’ve chosen to work with Frankie White Media as a result of she backs independently constructed podcasts with the type of ardour and drive that mirrors my very own. Her years of business expertise, mixed with a real dedication to supporting creators exterior the mainstream, is strictly what the Australian podcast area wants extra of.
“That’s what units her aside. As somebody dedicated to staying impartial, I would like ladies like Frankie on my staff – visionary, strategic, and deeply aligned with my imaginative and prescient for Emotional Content material and the way forward for podcasting.”
Soberly Talking’s Julia Rangiheuea provides, “As an impartial podcaster, defending my integrity is every thing. That’s why I selected to work with Frankie. She sees the imaginative and prescient, respects the model and isn’t her to vary me. Together with her background in gross sales and her imagine in what I’m already doing, it was a no brainer to accomplice with White Media.”
Bridging The Hole Between Creators and Advertisers
Positioned uniquely on the intersection of manufacturers, platforms, and creators, White Media bridges the hole between impartial podcast hots and nationwide advertisers. Its twin method gives scalable promoting options that prioritize authenticity, viewers focusing on, and significant messaging.
“Conventional advert codecs are more and more ignored, however podcast advertisements are trusted, intimate, and impactful,” White explains. “We’re giving advertisers the instruments to chop by the noise, whereas serving to content material creators deal with doing what they do greatest, creating excellent audio experiences.”
Fixing the Complexities of Podcast Promoting
The launch comes as Australia’s audio promoting market continues to surge, with podcast listenership rising nationwide. White says the company addresses key challenges in podcast promoting, together with fragmented advert placements, marketing campaign scalability, and dependable ROI monitoring.
“By simplifying these complexities, White Media offers manufacturers unparalleled entry to premium audio stock, whereas serving to podcasts unlock extra monetization alternatives.”
White additionally notes that the timing of the company couldn’t be higher.
“Australia is embracing audio-first methods, with greater than 9 million folks listening to podcasts every month. Knowledge reveals that 65% of listeners take actions after listening to podcast advertisements, highlighting the medium’s effectiveness.”
“Advertisers want streamlined, performance-driven options that work throughout radio, streaming, and podcasts. That’s precisely what White Media offers,” she provides.
