Cumulus Media, one of many largest audio creators and distributors, and Rumble, the high-growth video-sharing platform and will providers supplier empowering creators and types, introduced a multi-pronged strategic partnership that acknowledges the evolution of podcasting and video in at this time’s media panorama.
This collaboration will unlock new alternatives throughout Cumulus Media — together with Westwood One and the Cumulus Podcast Community – and Rumble.com, together with expanded distribution of content material from each firms.
This initiative displays each firms’ dedication to innovation in digital media and their shared imaginative and prescient for the way forward for creator-driven content material and monetization alternatives. Underneath the settlement, Rumble and Westwood One will collaborate to maximise promoting alternatives for model companions, packaging property throughout every portfolio to create distinctive and unique multi-platform options. Westwood One will even distribute audio and video content material on Rumble’s video platform.
“This partnership represents a strong alignment between two media innovators,” mentioned Collin Jones, President, Westwood One and EVP, Company Technique & Growth, Cumulus Media. “By combining our premium podcast stock with Rumble’s dynamic creator ecosystem, we’re creating a brand new frontier for host-read promoting that delivers authenticity, scale, and model security.”
Rumble CEO, Chris Pavolski added, “We’re excited to associate with Cumulus Media and Westwood One to deliver advertisers to create new monetization alternatives for our creators whereas providing manufacturers a trusted and efficient strategy to join with engaged communities.”
About Rumble
Rumble is a high-growth video platform and cloud providers supplier that creates an unbiased infrastructure. Rumble’s mission is to revive the web to its roots by making it a free and open as soon as once more. For extra info, go to corp.rumble.com.
