LONDON–(BUSINESS WIRE)–Aug 27, 2025–
South Korea is quickly establishing itself as one of many world’s most dynamic markets for Free Advert-Supported Streaming TV (FAST), in keeping with new analysis from Omdia. The nation is about to develop into the twelfth largest international FAST market by 2030, with revenues projected to double from $23 million in 2024 to $48 million.
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South Korea shall be one of many high 12 markets for FAST
Talking on the Worldwide Streaming Competition in Busan, Maria Rua Aguete, Senior Director at Omdia, stated: “Korean content material has by no means been stronger – on FAST and subscription companies – and Netflix has been the most important amplifier of that story worldwide. This reputation in subscription video on demand is now driving the expansion of Korean FAST channels globally.”
Market Momentum in Korea
For the reason that launch of Samsung TV Plus in 2015, South Korea’s FAST market has developed at tempo. Immediately:
- Wavve leads the sector, adopted by Samsung TV Plus and LG Channels.
- LG U+ and Diva (previously D’Stay) are additionally gaining floor.
- FAST has develop into mainstream: Samsung TV Plus ranks because the fifth most-watched video service on linked TVs in Korea, with LG Channels in tenth place.
This development positions South Korea because the third-largest FAST market in Asia Pacific, behind solely Australia and Japan.
Netflix: A International Catalyst for Okay-Content material
Netflix has been instrumental in elevating Korean programming worldwide:
- It presents over 8,000 Korean titles in South Korea – greater than Amazon, Apple TV+, and Disney+ mixed.
- Squid Sport stays Netflix’s most-watched present ever, with 1.65 billion hours considered.
- Okay-pop-inspired productions like Okay-Pop Demon Hunters are breaking data as top-performing movies globally.
- Okay-pop continues to dominate platforms comparable to Spotify and TikTok, extending cultural attain to youthful audiences.
“Netflix is the worldwide ambassador for Okay-content,” added Rua Aguete. “As we noticed with Spain’s Cash Heist, when one streamer leads, others comply with. This rising international demand straight advantages FAST, the place Korean collection and codecs are gaining floor on ad-supported platforms worldwide.”
Authorities Backing the Subsequent Korean Wave
The Korean authorities has pledged ₩1 trillion ($720 million) underneath its Okay-OTT Business International Competitiveness Strengthening Technique to assist home OTT companies, together with FAST.
Moreover, the Ministry of Science and ICT and the Korea Affiliation for ICT Promotion have launched the International Okay-FAST Alliance to develop Korean FAST channels internationally.
“The federal government sees FAST as the subsequent chapter of the Korean Wave,” Rua Aguete famous. “Korea now has the proper storm: a thriving presence in each pay and free TV markets, supported by international demand and native funding.”
ABOUT OMDIA
Omdia, a part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a expertise analysis and advisory group. Our deep information of tech markets grounded in actual conversations with trade leaders and a whole bunch of 1000’s of information factors, make our market intelligence our shoppers’ strategic benefit. From R&D to ROI, we establish the best alternatives and transfer the trade ahead.
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Fasiha Khan:fasiha.khan@omdia.com
KEYWORD: EUROPE SOUTH KOREA UNITED KINGDOM ASIA PACIFIC
INDUSTRY KEYWORD: TELECOMMUNICATIONS NETWORKS INTERNET AUDIO/VIDEO HARDWARE CONSUMER ELECTRONICS TECHNOLOGY MOBILE/WIRELESS
SOURCE: Omdia
Copyright Enterprise Wire 2025.
PUB: 08/27/2025 06:37 AM/DISC: 08/27/2025 06:37 AM
http://www.businesswire.com/information/residence/20250827973031/en
Copyright Enterprise Wire 2025.
