In South Korea’s on-line video, or over-the-top (OTT), streaming market, Netflix continues to dominate, however Coupang Play gained greater than 300,000 new customers final month, boosted by reside broadcasts of main worldwide sports activities occasions such because the Premier League.
In keeping with app analytics agency Wiseapp Retail Items on Sept. 3, Coupang Play’s month-to-month energetic customers (MAU) in August reached 7.73 million, up 330,758 from the earlier month’s 7.39 million. This positioned Coupang Play second amongst all OTT service suppliers working in South Korea, trailing solely Netflix at 14.57 million customers.
Information from datatech firm IGAWorks’ Cellular Index additionally confirmed progress, with Coupang Play recording 7.29 million MAUs in August, up 6 p.c from 6.89 million the earlier month.
Coupang Play attributed the rise to unique sports activities content material and the recognition of its authentic collection “Workplace Employees” Season 2. The platform streamed unique protection of the English Premier League, which kicked off final month, together with different main European soccer leagues and Formulation 1. In September, it would additional develop its MAUs by streaming each sport of the 2025 Nationwide Soccer League(NFL) season, starting with the Dallas Cowboys vs. Philadelphia Eagles match on Sept. 5.
In the meantime, competitors for the No. 2 spot behind Netflix stays fierce between Coupang Play and Tving. Primarily based on Cellular Index knowledge, Tving led by about 275,000 MAUs in August. Nevertheless, Wiseapp Retail Items knowledge confirmed Coupang Play forward, with roughly 1.83 million extra MAUs than Tving.
