Media Moves: Tractor Outdoor brings new levels of accountability to DOOH, Enver Groenewald new chief commercial officer at SABC, MegaPro launches content division

The Media On-line’s weekly spherical up of individuals, account and enterprise strikes in media.

This week’s BIG transfer: Tractor Out of doors brings new ranges of accountability to DOOH

Prior to now, advertisers who have been eager on leveraging the dimensions of Digilites forecourt community solely had entry to information exhibiting possible viewers dimension, with little certainty across the true attain of their campaigns.

Now, that’s all altering. Because of Tractor Out of doors’s deep funding in its forecourt viewers measurement, advertisers can set up the actual attain of their campaigns. Powered by AllUnite and underpinned by the globally recognised VAC (Visibility Adjusted Contacts) framework, the brand new system introduces verified and quantified audiences, whereas the +165-screen Digilites community delivers unmatched model presence and messaging frequency at scale.

“This funding is an ongoing a part of our technique to innovate and interact the most recent tech to make sure our shoppers keep top-of-mind in on a regular basis environments,” sais Ruchelle Mouton, chief advertising and marketing officer at Glynt, the guardian firm of Tractor Out of doors.

“With the brand new measurement in place, advertisers can lastly ‘purchase’ certainty; not simply in impressions, however within the true attain of their campaigns.”

Mouton mentioned the up to date methodology  incorporates sensor and mobility information, capturing actual motion patterns, dwell occasions, and viewers flows round Digilite websites, whereas the visibility modelling (VAC) adjusts for angles, distance and site-specific elements to calculate seen impressions. This data is then validated towards floor reality benchmarks.

She added, “For advertisers, this implies Digilites campaigns can now be deliberate and reported with the identical rigour as different digital media, with programmatic enablement, demographic insights for extra exact concentrating on, and post-campaign supply reporting included – which is verified information on precise marketing campaign supply, not simply forecasts.”

Individuals strikes

SABC appoints Enver Groenewald as chief industrial officer

The South African Broadcasting Company (SABC) has appointed Enver Groenewald as chief industrial officer, efficient 1 October 2025.

The introduction of the chief industrial cfficer function marks a big evolution within the Company’s strategic method to income technology. This govt function replaces the group govt: gross sales place and displays the SABC’s dedication to broaden and combine all elements of its industrial operations according to the organisation’s five-year technique to construct long-term monetary sustainability.

Groenewald will oversee not solely promoting and sponsorship gross sales, but in addition tv licence price collections, various income streams, partnerships and new industrial alternatives. This consolidated mandate ensures a holistic method to driving income development and future-fit enterprise practices that may safe the SABC’s function as a sustainable public broadcaster.

“The appointment of a Chief Business Officer indicators a brand new chapter in the way in which we method income technology. This isn’t only a title change, it’s a strategic shift to make sure each industrial lever works collectively in delivering worth for the Company and for our stakeholders,” mentioned Nomsa Chabeli, group chief govt officer of the SABC.

He brings greater than 20 years of management expertise throughout media, promoting, classical advertising and marketing and digital transformation in South Africa and sub-Saharan Africa. His management journey contains senior govt roles similar to Africa director for Media, Advertising Capabilities, and Digital Transformation at Unilever; group chief govt Officer at Ogilvy South Africa; chief govt officer at Interbrand Southern Africa; normal supervisor: Income at Avusa (now Area Holdings); and chief govt officer of Ochre Media.

Exabeam appoints Pete Harteveld as CEO

Exabeam, a world chief in intelligence and automation that powers safety operations, has introduced Pete Harteveld as chief govt officer. The management transition follows the choice by Chris O’Malley to step into retirement after three years of devoted service to the corporate and over 30 years of govt management.

The transition comes at a time of power and momentum for Exabeam. The corporate just lately delivered robust monetary efficiency during the last two quarters, delivering quarter-over-quarter and year-over-year double digit bookings development, underscoring the facility of its enterprise technique and market adoption.

Harteveld, who most just lately served as Chief Income Officer at Exabeam, brings greater than 20 years of management expertise that has uniquely ready him for this chance.

Cassava Applied sciences appoints Marco Gagiano as world head: connectivity

Cassava Applied sciences, a world know-how chief of African heritage, has appointed Marco Gagiano as World Head of Connectivity. With this strategic appointment, Cassava has additional strengthened its management workforce and reaffirmed its dedication to changing into the main digital options supplier in its chosen markets. Gagiano shall be chargeable for the connectivity enterprise throughout Africa, together with all of Cassava’s fibre, satellite tv for pc, wi-fi and wholesale voice and connectivity companies.

Gagiano brings over 20 years of management expertise in telecoms and know-how throughout Africa, Europe, and the Center East. His has beforehand held senior govt roles at MTN, Vodacom and Vodafone Group, masking product technique, digital transformation and industrial development.

Enterprise strikes

SABC secures unqualified audit opinion for second consecutive yr

The South African Broadcasting Company (SABC) has introduced that the Auditor-Basic of South Africa (AGSA) has, for a second consecutive yr, issued an unqualified audit opinion on the Company’s monetary statements for the yr ended 31 March 2025.

This announcement follows the tabling of the SABC’s Annual Report back to Parliament and marks an essential milestone in strengthening governance, accountability, and transparency on the public broadcaster. This end result displays SABC’s continued efforts to embed sturdy governance practices and demonstrates progress in efficiently implementing its 2025 – 2030 Strategic Plan.

In step with legislative processes, the audited annual report is now a public doc and has been printed on the SABC web site.

·     The SABC recorded a web lack of R253.3m for FY2025, in comparison with R197.8m in FY2024, as modest whole income development of 1.3% was outpaced by a 3% rise in expenditure. This resulted in a 4.9% decline in web margin.

·     TV licence income grew by 10% year-on-year, supported by improved assortment efforts.

·     The Public Business Providers operation recorded a 9.63% income development, outperforming the market and producing a revenue earlier than curiosity and tax of R145m. Nevertheless, the substantial value of delivering the general public mandate continues to weigh closely on the organisation, within the absence of presidency funding for the general public mandate and the crafting of an applicable funding mannequin.

·     The unfunded public curiosity mandate approximates R2.1bn each year. Securing nationwide fiscus funding for this stays a crucial precedence and is a central function of the SABC Invoice at present below assessment.

Touchdown at Lanseria: A strategic development zone for manufacturers on the transfer

Johannesburg’s Lanseria Worldwide Airport, all the time a handy gateway to Gauteng’s northern hall, has turn into a strategic domination zone for advertisers. With Airport Advertisements holding unique rights to the promoting property, manufacturers can safe visibility in an uncluttered, premium setting that’s rising in each passenger quantity and profile.

Lanseria is on an upward trajectory. Passenger actions reached 135 732 in July 2025 alone – up 5% on the earlier month, with regular development projected as infrastructure expands, its catchment is already one of the crucial invaluable within the nation: enterprise executives from Sandton and Bryanston, upwardly cell households from Gauteng’s north, and more and more, premium leisure travellers planning getaways because the December vacation season approaches.

Mzukisi Deliwe, head of Airport Advertisements, says: “That is the second for manufacturers to determine themselves at Lanseria. As site visitors grows, the manufacturers that safe area now will take pleasure in first-mover benefit in a high-demand, tightly managed setting. With exclusivity, there isn’t a muddle, solely focused, impactful visibility.”

Not like sprawling mega-hubs, Lanseria presents a contained footprint the place promoting codecs are unattainable to overlook. Airport Advertisements is the only media accomplice, giving shoppers unrivalled share of voice. This can be a uncommon aggressive edge: each marketing campaign advantages from a captive, high-value viewers with out competing visible noise.

South African consulting agency leads in AI ethics

As emotional bonds with Synthetic Intelligence (AI) elevate moral issues worldwide, buyer engagement consultancy Khumbula Tech has taken the lead regionally by committing itself to an ethics-centred method in its AI consulting.

Whereas the latest World Index on Accountable AI ranked South Africa because the highest-performing nation in Africa*, reflecting the nation’s robust authorized basis underpinning its method to AI, KPMG** discovered final yr {that a} substantial 77% of South African CEOs have been involved about ‘moral points’ in AI adoption regionally.

“From blue chips to start-ups, native enterprise leaders all the time wish to understand how they’ll roll out AI inside their organisations, adopted intently by how they’ll keep on the correct aspect of fine enterprise ethics,” mentioned Khumbula Tech CEO, Ongopotse Motlhanke.

In response to company South Africa’s moral issues round AI that embody  information privateness, algorithmic bias and potential job displacement, Khumbula Tech’s AI consulting and rollouts now relaxation on a basis that before everything prioritises the wellbeing of finish customers.

AfricaCom 2025: French firms prepared to rework Africa’s telecommunications panorama

From 11-13 November, Enterprise France will showcase French experience at AfricaCom 2025 in Cape City, South Africa. This occasion, the most important within the telecommunications and digital transformation sector in Sub-Saharan Africa, will appeal to over 15 000 guests and 500 exhibitors from 110 international locations worldwide.

With 4G protection reaching 98% and fast 5G deployment, South Africa is positioning itself because the continent’s digital hub. The nation continues to draw vital telecom investments, with almost €1.47 billion invested in 2024. With 69 information centres and 9 submarine cables, South Africa is on the coronary heart of digital development in Sub-Saharan Africa.

In 2025, France shall be represented by the French Pavilion, strategically situated on the coronary heart of the occasion. Enterprise France, current for the eleventh time, will lead a delegation of 10 top-tier French firms. These firms—leaders in OTT companies, cell fee options, synthetic intelligence, and video broadcasting applied sciences—will reinforce France’s function within the continent’s technological improvement.

Programme highlights:

• 10 main French exhibitors in cutting-edge applied sciences,
• 3-day exhibition with a customisable turnkey sales space,
• Entry to networking occasions, together with the French Cocktail.

Kwikot launches KwikTok

Kwikot, a 122-year South African water heating firm, has launched KwikTok – a first-of-its-kind digital content material collection designed to show on a regular basis sizzling water know-how into relatable, entertaining and shareable storytelling.

For generations, Kwikot has been synonymous with reliability. However in in the present day’s fast-moving content material panorama, reliability isn’t sufficient – shoppers additionally need relatability, sensible recommendation and leisure worth. That’s why Kwikot created KwikTok – a nine-episode collection hosted by fictional duo KK, a reliable “pipey and sparky” plumber and Chantelle, a witty client champion who retains issues trustworthy (and humorous).

Collectively, they information South Africans by all the things from burst geyser emergencies to purchaser’s guides for electrical, photo voltaic, and warmth pump techniques, in addition to sensible upkeep hacks that get monetary savings and prolong equipment lifespans.

Nedbank IMC breaks personal report as Africa’s largest advertising and marketing convention

IMC CEO Dale Hefer welcomed over 3300 communicators from over 20 international locations to the Nedbank IMC, confirming its place because the continent’s high advertising and marketing showcase. In his opening message, Minister of Communications and Digital Applied sciences, Solly Malatsi, emphasised the {industry}’s function as a key development multiplier and the convention’s world attain and talent to shine a highlight on the talents, expertise and innovation of this sector.

The road up of world leaders from as far afield as Dubai, Accra and London included Charl Bassil, Chief Model Officer of the BBC. His opening deal with was a heartfelt name to motion for entrepreneurs to be courageous, be sort and imagine within the {industry}’s capability to impact optimistic change.

Main Mandisa Mfeka, South Africa’s first black feminine fight pilot, obtained a double standing ovation and impressed entrepreneurs to “not be afraid to go towards the grain”. Her message and plenty of others, highlighting how artistic bravery, resilience and integrity are difficult however mandatory substances to constructing manufacturers that make an actual distinction.

The convention additionally featured an industry-first partnership with the SABC, with their GCEO Nomsa Chabeli and SAfm’s reside broadcast including to the day’s success.

Making strikes

Viu has introduced the return of its hit Viu Authentic collection uBettina Wethu, with Season 4 premiering on Viu on 7 October 2025. Followers can now binge all 4 seasons and comply with Bettina’s transformation from underestimated intern to empowered younger govt.

A South African adaptation of the worldwide hit Ugly Betty, uBettina Wethu follows Bettina Sikhakane, a kind-hearted and career-driven younger girl with desires of operating her personal firm. Clever however usually ignored attributable to her quirky type and people-pleasing nature, Bettina’s self-worth and confidence are examined when she begins working at model administration agency Nubia in Johannesburg, the place look usually issues greater than substance.

In Season 4, Bettina faces her hardest challenges but as she strikes nearer to constructing the life and profession she’s all the time dreamed of. New rivals, shifting loyalties and surprising romances push her out of her consolation zone, testing whether or not she will keep true to herself whereas proving she has what it takes to shine within the cut-throat world of style and branding.

“uBettina Wethu has redefined the African glow-up. With all 4 seasons now on Viu, audiences can relive Bettina’s journey from the very starting and expertise her transformation like by no means earlier than,” mentioned Elouise Kelly, nation supervisor, Viu South Africa.

Media Freedom Competition: Resilient media for a resilient democracy

It’s time for MMA’s annual Media Freedom Competition. The Competition guarantees to carry insightful conversations, unimaginable audio system, 101 intimate conversations, workshops, and final however not least: MMA’s thrilling new re-brand launch. 

• Date: 14 – 16 October 2025
• Time: 10:00am – 8:00pm
• Venue:Individuals’s Theatre, Joburg Theatre, 163 Civic Blvd, Braamfontein, Johannesburg, 2001

E-book right here.