Clipse proceed their epic run in 2025 by releasing the official video for “F.I.C.O.,” a standout observe from their comeback album Let God Kind Em Out.
Directed by Hannan Hussain, who was additionally behind the duo’s “So Be It” video, the visible merges Pusha T and Malice‘s slick road rhymes with darkish and gritty visuals.
Whereas reflecting on their dicey dope boy days, the Virginia-bred brothers put up up in an empty house constructing and cruise via the wet streets of New York Metropolis at the back of a luxurious whip.
The clip is stuffed with neat refined touches that convey the tune to life, corresponding to a shot of Pusha sat at the back of stated automobile as a physique is loaded into the trunk, paired completely along with his line: “If you pay a n-gga again prefer it’s layaway / Whispering ‘die sluggish,’ the final phrases you hear within the trunk.”
Range God Cooks additionally makes an look within the video as he delivers what Pusha has topped the “hook of the 12 months.” (He ain’t mendacity.)
The “F.I.C.O.” video arrives sizzling on the heels of yet one more milestone second for Clipse, who just lately earned their first Grammy nominations in over 20 years.
The rap veterans are up for 5 awards at subsequent 12 months’s Grammys, together with the coveted Album of the 12 months prize for Let God Kind Em Out — their first time in one of many “Massive 4” classes.
The critically-acclaimed Pharrell-produced challenge can also be within the race for Greatest Rap Album, whereas “The Birds Don’t Sing” is nominated for Greatest Rap Music, “Chains & Whips” is up for Greatest Rap Efficiency” and “So Be It” is competing for Greatest Music Video.
“Bringing residence that {hardware} would imply every little thing,” Pusha T stated of Clipse’s probabilities on the Grammys in a current interview with GQ. “We going for it. We made the album. We checked out it, like, that is that robust. We have to take one thing residence for this.”
