Joe Burrow hates the colour crimson. Or shorts which might be too lengthy.
He could also be one of many NFL’s most trendy athletes, however even the Cincinnati Bengals’ quarterback has laborious traces he gained’t cross — and Kyle Smith, the person behind his headline-making tunnel appears, has them memorized.
“We’re in all probability by no means going to see him in a completely crimson outfit,” Smith, the NFL’s first-ever vogue editor, tells me with a figuring out snigger. And, no — it’s not as a result of crimson occurs to be the Kansas Metropolis Chiefs’ staff shade. “He simply doesn’t like crimson.”
It’s not Burrow’s solely sartorial pet peeve, Smith provides. “Another issues he’ll by no means do? [Wear] shorts that go previous the knee,” the stylist says. “He hates shorts that go previous the knee. You realize, honest. We will concentrate on a lot larger issues right here — like sporting the Bottega bag.”
That woven leather-based Bottega carryall — which turned heads and fueled loads of web discourse — made its now-famous look throughout Quarterback, Netflix’s docuseries following Burrow and different NFL stars. The second is fast however unforgettable: a becoming room scene between Smith and Burrow, the place cameras seize the 2 males mid-styling session.
“That’s so loopy as a result of I didn’t know I used to be going to be on that present till like 10 minutes earlier than we began filming,” Smith recollects. “I simply regarded Joe within the eye, and I used to be like, ‘I don’t wish to do that.’ He was like, ‘Please.’”
That second could have lasted just a few seconds onscreen, however it stated every thing about their working relationship: one which’s constructed on belief, collaboration and a shared understanding that vogue, like soccer, is a recreation of daring strikes.
Kyle Smith helps Burrow and different NFL stars improve their model recreation. (Thibaud Moritz/AFP by way of Getty Photos)
Inside Burrow’s model playbook
When Smith first met Burrow, it wasn’t over espresso for a vibe examine; it was a garments becoming. “I got here in blind with a bunch of stuff, simply hoping to see what he’d gravitate towards,” Smith recollects. Burrow, quiet and imposing, took all of it in. “Joe is available in very tall and sort of scary,” Smith jokes. “However I’m additionally very tall and probably scary — so we had been an ideal match.”
Because it seems, they’re each 6’4″ — which makes clothes-swapping not solely doable however often sensible. Nonetheless, the actual connection got here from one thing else completely: shared curiosity. “What I discovered about Joe is that he loves area and dinosaurs,” Smith says. “So I like incorporating these particulars into his appears. It makes it private.”
And private is the precedence. Whereas Smith brings the style experience, it’s Burrow’s persona and temper that prepared the ground. “I get this query lots: ‘What developments can we count on this season?’” Smith says. “However athletes don’t care about developments. They’re not searching for them. They’re setting them.”
After a turf toe damage sidelined Burrow in Week 2 this season, he made his triumphant return on Nov. 27. Strolling into the Baltimore Ravens’ stadium in a cropped white Alo sherpa jacket and plaid wide-leg trousers, Burrow delivered the sort of quietly assured look that followers had been lacking. The hair was longer (to the delight of X, previously Twitter), the power cool and composed. It was a vogue reset as a lot as a soccer one — a sign that Burrow wasn’t simply again; he was nonetheless very a lot him.
As Smith places it, “There are some things Joe, at the start of us working collectively, would by no means do. After which he’s slowly sort of making an attempt on some new issues. And it’s fascinating then to see what the followers say. … I’m like, ‘Yeah, I do know. I do know it’s a great look.’”
Sport-day appears — from a squiggle two-piece forward of Monday Night time Soccer to a Chrome Hearts go well with paired with an orange Birkin bag — are not often deliberate far upfront. “I don’t suppose numerous gamers know what they’re going to be sporting Week 18,” Smith says. “It all the time, you understand, depends upon your temper. You get up sooner or later and also you’re like, Who am I immediately? What do I wish to specific immediately?”
In Burrow’s case, that expression may be a daring silhouette, a touch of classic prep or one thing extra surprising — like a backless Thom Browne go well with on the “Vogue World: Paris” runway. However even with riskier appears, Smith says the precedence is authenticity, not shock worth.
Burrow walked the runway in a Thom Browne go well with throughout “Vogue World: Paris” in June 2024. (Pascal Le Segretain/Getty Photos for Vogue)
The tunnel is their crimson carpet
Because the NFL’s first vogue editor, Smith has the uncommon job of serving to the league look good — actually. And whereas crimson carpets used to belong to film stars and musicians, he says soccer gamers are actually totally within the combine.
“Actually, the tunnel is a crimson carpet,” Smith says. “With actors, you’re selling a movie. With athletes, it’s themselves — their model, their persona.”
Smith ought to know. Earlier than becoming a member of the league, he was a star stylist, however working with gamers is totally different. “It used to really feel such as you had to decide on: Had been you a sports activities particular person or a vogue particular person?” he says. “Now? You could be each. You possibly can lose the sport — and nonetheless have an awesome outfit.”
The influence is seen far past the sector. “These are the developments that we noticed originate within the tunnel — like, now each child in highschool is sporting this factor that some participant wore Week 8,” Smith says. “That’s the ripple impact.”
And whereas Burrow garners probably the most headlines, Smith is fast to shout out others making waves. “Stefon Diggs — all the time has his personal sense of fashion, all the time supporting new manufacturers. But additionally guys like Dorian Thompson-Robinson, Ogbo Okoronkwo, Grant Delpit, Kenny Moore, Puka Nacua — they’re all doing superb issues.”
That’s what excites him most — the vary. “We’ve tons of gamers on each single staff,” Smith says. “And what I really like about that’s that there is only a breadth of our bodies and types for any fan to sort of align themselves with.”
There’s no single method. “Some guys are in full designer. Some store on Amazon. There’s one thing for everybody,” he says. “And that’s what makes it enjoyable.”
Dressing the half
For Smith, styling isn’t about simply what somebody wears — it’s about how they really feel in it. That’s very true with athletes like Burrow, who’re navigating intense public scrutiny whereas constructing a private model off the sector. “If we’re going to do one thing daring, we take into consideration why we’re doing this and the way,” Smith says. “I believe that’s one thing that’s crucial to me about vogue: What are you making an attempt to say with it?”
That intentionality is what retains the collaboration working. It’s not about pushing limits simply to go viral. It’s about evolving whereas staying grounded in who the participant actually is — and, extra vital, needs to be. “If we’re going to do one thing daring, we take into consideration what it’s saying. I all the time need the look to say one thing about who the particular person is,” Smith says. “And if you see the followers reply positively? That simply reinforces that we’re doing it proper.”
There could also be no crimson in Burrow’s future, and positively no lengthy shorts — however that doesn’t imply he’s taking part in it protected. From the tunnel to the runway, Burrow’s appears proceed to sign one factor: He’s totally in charge of his picture. And Kyle Smith is correct there with him — ensuring each match tells the story, even earlier than the primary snap.
