OPPO India has launched a brand new model marketing campaign titled ‘Reside it Your Means’, reuniting actors Pooja Hegde, Siddhant Chaturvedi and Ishaan Khatter. The marketing campaign movie units the tone for the upcoming India launch scheduled for 8 January 2026.
Centred on an unplanned street journey throughout Kerala, the movie follows the trio as a cancelled flight pushes them into making spontaneous decisions. What unfolds is a journey formed by shared discovery, playful detours and lived-in moments, positioning the Reno15 Sequence as a artistic companion for journey and on a regular basis exploration.
The narrative opens at a packed airport throughout peak journey season, the place disrupted plans result in an impulsive choice to take the street as a substitute. Because the journey progresses, the movie captures Kerala’s landscapes and tradition, from forest trails and waterfalls to native artwork varieties and backwater boat races, reflecting a way of instinctive, in-the-moment residing.
Talking concerning the marketing campaign, Sushant Vashistha, head of product and digital advertising and marketing, OPPO India, mentioned the Reno model has all the time represented residing within the current and staying curious. He added that ‘Reside it Your Means’ mirrors how at the moment’s youth navigate life by adapting on the go, with the Reno15 Sequence designed to suit seamlessly into that rhythm.
The movie highlights options equivalent to the three.5x telephoto portrait digicam, a 200MP foremost digicam, 4K 60fps HDR video recording and an ultra-wide selfie digicam. It additionally introduces the AI Pop-Out function, which boosts depth and perspective to show on a regular basis photographs into extra dynamic visuals.
The marketing campaign is being rolled out throughout OPPO India’s digital platforms, cinemas and OTT providers to make sure nationwide attain.
Sharing her expertise, Pooja Hegde mentioned, “Each Reno shoot feels completely different from a standard shoot. There’s much more room to be pure and responsive, which makes the method genuinely pleasant. This time particularly, the conditions stored altering, and the Reno15 Sequence made it straightforward to seize particulars, expressions and feelings.”
Siddhant Chaturvedi displays on the affiliation, “That is my third marketing campaign with OPPO, and what I’ve all the time loved concerning the Reno movies is that there’s a lot of freedom constructed into the method, you’re reacting to what’s round you rather than following inflexible setups. With the Reno15 Sequence, the shoot was extremely dynamic and the smartphone dealt with every little thing with ease with out slowing us down.”
Ishaan Khatter added, “Each collaboration with Reno has been an journey and this third one was akin to the identical feeling. We had a blast exploring Kerala on this new marketing campaign and the Reno15 collection captured its vibrant magnificence coupled with our power completely.”
