Celebrities turning entrepreneurs is not sizzling information. The truth is, as soon as they’ve achieved monetary independence and established themselves of their respective fields, most individuals put money into companies of their option to develop their property and construct monetary safety. Famend cricketer Virat Kohli, who served because the captain of the Indian cricket crew throughout all codecs beforehand, is not any totally different. Whereas he has made many industrial investments through the years, Virat’s most notable enterprise so far is the athletic life-style model, One8.
Though it was launched in 2017 in collaboration with the German sports activities life-style model Puma, Virat ended their partnership after the completion of an eight-year contract and determined to hitch forces with Agilitas Sports activities, an Indian sportswear firm based in 2023, afterwards. Just lately, entrepreneur Ritesh Agarwal, CEO of OYO Rooms, commented on Virat’s transfer, calling it an indication that India’s enterprise sector was thriving, in distinction to in style notion.
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Throughout a dialog with SCREEN, Ritesh identified, “Kohli left a large cope with Puma and invested his personal cash in Agilitas to arrange an organization. As soon as somebody requested him, ‘If not a cricketer, what would you’ve gotten been?’ He instantly replied, ‘Businessperson.’ This can be a signal that it’s (the enterprise scene in India) goes very properly.” Ritesh additionally serves as a choose on the enterprise actuality tv collection Shark Tank India.
After finishing a Rs 110 crore eight-year contract with Puma as its model ambassador in April 2025, Virat determined to not renew the deal, regardless of the German model providing Rs 300 crore for an additional eight years, as reported by the Occasions of India. Subsequently, Agilitas Sports activities acquired One8, and Virat joined the previous as an investor. Moreover, he invested Rs 40 crore in Agilitas Sports activities — based by Abhishek Ganguly, who beforehand served because the managing director of Puma India and Southeast Asia — turning into a minority shareholder, as reported by Marca Cash. In keeping with a June 2025 Entrackr report, Agilitas Sports activities is valued at Rs 2,058 crore.
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