Astro Malaysia Holdings Bhd’s shares surged practically 47% at this time, igniting optimism amongst some traders that the beleaguered pay-TV operator could lastly be seeing gentle on the finish of the tunnel.
The inventory, which closed at 7.5 sen yesterday, jumped 33% or 2.5 sen to 10 sen in early commerce earlier than retracing barely on the noon break.
It regained its momentum within the afternoon to hit an intraday excessive of 11 sen or 46.6% increased, valuing the corporate at RM562 million. It was probably the most actively traded inventory on Bursa Malaysia with 127 million shares exchanging arms.
The inventory has seen a monumental decline lately, plunging 52% up to now yr and practically 90% over the previous 5 years.
The explanation for its share worth spike will not be instantly clear given there are not any current alternate filings or constructive bulletins by Astro.
Its internet revenue for the third quarter ended Oct 31, 2025, plunged 80% to RM9.19 million from RM46.94 million a yr in the past, weighed down by increased financing prices and working bills.
Its quarterly income fell 7.2% to RM695.6 million from RM749.7 million a yr earlier, due primarily to decrease subscription and promoting revenue.
Astro’s fortunes have slumped lately after being buffeted by intense competitors from over-the-top (OTT) providers resembling Netflix and Disney+ Hotstar that pulled away its conventional subscribers.
Crucially, its as soon as huge subscriber base has steadily whittled away as subscribers opted for TV bins or illicit streaming units.
Like most legacy media firms, Astro has additionally been hit by the massive drop in promoting expenditure (adex) as manufacturers shifted their spending to on-line and social media.
The corporate has undertaken a spread of measures lately, from promotional reductions and trimming content material spending to increasing its digital choices and slicing its workforce to comprise prices.
Astro lately introduced it is going to discontinue HBO channels from March 1, 2026, ending its 30-year partnership with Warner Bros Discovery.
The extraordinary decline of the corporate based by the late tycoon T Ananda Krishnan is mirrored in its battered share worth.
Whether or not at this time’s rally alerts the beginning of a sustained restoration or a mere flash within the pan stays to be seen.
