Triton Digital, the worldwide expertise and providers chief to the digital audio and podcast business, introduced the discharge of its inaugural Canada Podcast Report. This month-to-month on-line and interactive report gives perception into probably the most downloaded Podcasts total, prime Canada originated English and French language Podcasts, in addition to the highest Networks in Canada for the March 2022 reporting interval (February 28 by means of April 3, 2022), as measured by Triton’s Podcast Metrics measurement service.
For the primary time, media patrons have entry to trusted third-party podcast measurements to make knowledgeable promoting choices and podcast networks acquire entry to respected consumption information delivering a greater understanding of listening audiences to enhance present monetization.
“Because the main podcast writer in Canada, we’re excited to showcase our success and momentum in Triton Digital’s inaugural Canada Podcast report and look ahead to offering our shoppers with entry to respected, validated, and clear podcast metrics throughout our library of programming,” mentioned Julie Kerr, Senior Director, Digital Advert Product and Income Administration, CBC & Radio-Canada Media Options.
For this reporting interval, the highest three Canada originated French language podcasts embrace Radiojournal (Radio Canada) at #1, Richard Martineau (QUB) #2, and Benoit Dutrizak (QUB) at #3.
The highest ranked podcast total is Dateline NBC (NBCUniversal Information Group) with over 626K Common Weekly Downloads. Stitcher Media earned the #1 spot on the High Networks Report with 4.5M Common Weekly Downloads and 1.2M Common Weekly Customers, adopted by CBC/Radio-Canada with 3.2 Common Weekly Downloads and 539.2K Common Weekly Customers, and Wondery Community with 1.5M Common Weekly Downloads and 466.9K Common Weekly Customers.
“Triton Digital’s Canada Podcast Report may also permit us to precisely seize dependable and reliable information for our shoppers, and considerably influence the expansion of French-language podcasts throughout Québec and Canada,” mentioned Jean-Nicolas Gangé, Directeur basic QUB radio.
Whole downloads of all exhibits by collaborating publishers within the month of March is 13.8M. Collaborating networks within the Canada Podcast Report embrace, All Issues Comedy, Audioboom, CBC/Radio-Canada, Cogeco Media, Headgum, Kast Media, NPR, Paramount, QUB, Salem Podcast Community, Stitcher Media, The Roost Podcast Community, and Wondery Community.
“We’re thrilled to launch the Canada Podcast Report,” mentioned John Rosso, President and Chief Govt Officer, Triton Digital. “Our month-to-month reviews present advertisers with the dependable measurement information they should higher perceive podcast efficiency and this launch highlights our dedication to serve the audio business in Canada with validated and clear podcast metrics.”
Participation within the Canada Podcast Report is constantly increasing and any podcast community or writer with an viewers in Canada is eligible to take part.
Triton Digital’s Podcast Metrics measurement is licensed by IAB Tech Lab as complying with Model 2.1 of the IAB Podcast Measurement Technical Pointers. It gives correct and insightful information round how, when, and the place podcast content material is being consumed throughout a number of internet hosting platforms, with the power to view metrics by date vary, location, system, podcast identify, episode, title, and extra.
