Mumbai, August 8, 2025 — Actress and local weather advocate Bhumi Pednekar, collectively together with her sister, lawyer-turned-entrepreneur Samiksha Pednekar, has stepped into India’s clean-beverage house with the launch of Backbay, a new-age mineral water model grounded in wellness and sustainable design.
Naturally Pure from the Himalayas
Backbay’s debut product, Backbay Aqua, is bottled proper on the supply within the Himalayan foothills. The naturally alkaline water advantages from glacial filtration, enriching it with very important minerals like magnesium, calcium, and potassium. Packaged in a women-led facility in Himachal Pradesh, the model seeks to ship purity with transparency.
Sustainability at Its Core
Championing eco-conscious consumption, Backbay opts for FSC-certified paperboard cartons that includes plant-based caps created from sugarcane resin. These light-weight, totally recyclable cartons are designed to face up to India’s warmth with out chemical leaching—providing a useful and environmentally pleasant various to traditional plastic bottles.
Pushed by Values
Bhumi Pednekar emphasised the model’s roots: “After I regarded on the bottled water house, it felt outdated and missing in belief. Regardless of being essentially the most important beverage, water hasn’t seen significant innovation… Backbay isn’t just a product. It’s a cleaner, safer selection — one which prioritises folks and the planet.”
Samiksha added that the bottled water sector is dominated by imprecise claims and plastic air pollution. “With Backbay, we noticed a transparent hole… This wasn’t only a enterprise alternative; it was an opportunity to simplify selections in a cluttered house and convey readability to one thing as elementary because the water we drink.”
Backbay Aqua is about to hit cabinets and on-line carts by the finish of August 2025. The model’s distribution technique contains omni-channel entry by Swiggy Instamart, Zepto, Amazon, Nature’s Basket, Foodstories, and its official D2C platform.
With India’s premium and useful hydration market projected to develop at a 13.2% CAGR by 2028, Backbay’s entry faucets into rising demand for clean-label, eco-friendly drinks.
Abstract
Backbay introduces a refreshing innovation in India’s beverage panorama—Himalayan-sourced alkaline mineral water in planet-friendly packaging. Backed by the imaginative and prescient and affect of Bhumi and Samiksha Pednekar, this launch marries wellness, sustainability, and design. The model’s upcoming omni-channel rollout positions it nicely to seize the rising conscious-consumer market.
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