I estimate 95% of podcasters have no less than as soon as dreamed of constructing their full-time revenue from their podcasts.
However the laborious fact is that almost all podcasters do not even have what it will take. Sure, it takes high-quality content material, presentation, manufacturing, and promotion with a purpose to get the P.R.O.F.I.T. (recognition, relationships, alternatives, enjoyable, revenue, or tangibles). However it is really attainable to have all that and not make a dwelling out of your podcast. That is as a result of it actually comes right down to one in every of these three issues.
This is not about constructing your personal enterprise supported by the podcast (which is how I monetize), however about incomes your paycheck solely from and due to your podcast.
Choice 1: An enormous viewers
Yup. There isn’t any manner round it. The “best” strategy to podcast full time is when you’ve got a sufficiently big viewers that nearly any monetization technique will work.
- Sponsors
- Associates
- Viewers help
- And extra
It is the last word equation in podcasting monetization: large audiences normally result in greater revenue.
However do not let this scare you off! The subsequent two choices do not require a giant podcast viewers!
Choice 2: A beneficiant viewers
It is attainable to podcast full-time and not using a large viewers, but it surely means you could have a beneficiant viewers. Simply think about this primary math to get $10,000:
- 10,000 folks pay you $1
- 1,000 folks pay you $10
- 100 folks pay you $100
In a way, you simply need to shift a zero out of your viewers dimension to the “worth.”
Sure, getting your viewers to be beneficiant is one other matter I am going to handle sooner or later. However this math works whether or not you are accepting viewers help, providing premium subscriptions, or promoting different issues.
Simply think about this one thought. Make a T-shirt that is accessible solely on your highest supporters and promote that shirt for a excessive worth—perhaps even $100 or extra (I like to recommend Sticker Mule shops, Dashery by TeePublic, and RedBubble for this). The beneficiant individuals who really love your podcast would possibly love the chance to help your present and get some unique bonus! (I nonetheless have and luxuriate in a number of items of artwork and different issues I received for giant donations to organizations.) Though this does imply making a product on the market, the product is straightforward, purely about your podcast, on your podcast viewers, and even has the potential to advertise your podcast to others.
You can apply the identical math to recurring help fashions. So as a substitute of beginning with a $5/month subscription, you may set your base stage a lot larger.
In fact, an even bigger viewers means extra probably supportive folks! However it is attainable to make this work with a smaller viewers when you ship sufficient worth.
And talking of “worth,” you may think about the “dangerous” route of going full “value4value” the place you let your viewers determine what your podcast is price to them, and so they can provide again no matter quantity they need! Identical to Bryan Entzminger from Prime Tier Audio did when he streamed 411§ on my earlier podcast episode. As of August 11, 2025, that is price about 45¢, which is eighteen× greater than a single listener could be “price” in a $25 CPM (price per thousand downloads) advert deal!
Choice 3: An organization that may pay you
Lastly, podcasting could possibly be your full-time job when you had been really employed for precisely that! My buddy The Actual Brian, from ProfitCast, does this. He will get employed by a number of firms to host their podcasts for them. Brian works as a contractor for these firms, however some firms might need a lot content material and manufacturing they want on the podcast that it might simply be a full-time job! Particularly when you’re an skilled indie podcaster who can do every thing within the podcast workflow—preparation, presentation, manufacturing, publishing, and promotion—you may be an indispensable worker (or contractor)!
Develop towards the P.R.O.F.I.T. you need
If you wish to earn your total revenue from simply the podcasting course of, then determine which of those enchantment to you and begin working towards that purpose for the P.R.O.F.I.T. (recognition, relationships, alternatives, enjoyable, revenue, or tangibles) you need.
And the very best place to begin is making a greater podcast and interesting your viewers extra.
When you love The Audacity to Podcast and worth the podcasting inspiration and schooling I present, would you please think about giving again what it is price to you?
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Disclosure
This submit could include hyperlinks to services or products with which I’ve an affiliate relationship. I’ll obtain compensation out of your actions by means of such hyperlinks. Nonetheless, I do not let that corrupt my perspective and I do not advocate solely associates.
