Gamut Podcast Community, the devoted podcast division of Hubbard Broadcasting, has partnered with Flightpath, the predictive analytics platform for on-demand media, to deliver real-time stock forecasting and campaign-performance insights to its greater than 250 exhibits nationwide.
With Flightpath, Gallup’s gross sales and operation groups can see dependable availability months prematurely, permitting them to bundle impressions by demo or geography at scale whereas persevering with to ship conventional direct-sold host- learn campaigns; with out overselling.
“Our advertisers purchase us two methods: the traditional host-read spots followers love and focused impression packages constructed round particular demos or DMAs,” stated John Goforth, Vice President & Common Supervisor, Gamut Podcast Community. “Flightpath exhibits us, immediately, what we will ship on each fronts, so our sellers transfer quicker and our producers keep centered on nice content material.”
“Gamut is constructing a future-proof gross sales engine, and we’re excited to produce the information analytics basis that makes it doable,” stated Laurie Belleau, Chief Income Officer at Flightpath. “Actual time, trusted availability means Gamut can say ‘sure’ extra usually and develop income with confidence.”
About Flightpath
Flightpath is the predictive analytics platform for on-demand media that delivers breakthrough reliability in availability forecasting and marketing campaign efficiency prediction. Trusted by main publishers and networks, we energy the insights wanted to extend profitability, unlock gross sales alternatives, and create operational efficiencies. Find out how publishers are supporting various gross sales methods throughout platforms with the visibility and perception they want at flightpath.fm.
