October sixth, 2025 – Music trade veteran Emily White and a deeply skilled crew of trade leaders have introduced the growth of their non-profit work to launch Influence Information & Occasions. The non-partisan group is born out of 2018’s #iVoted, 2020’s record-breaking #iVoted Competition, 2022’s #iVoted Sweepstakes, and final yr’s manufacturing of 18 #iVoted Concert events that MIT has proven will increase voter turnout by over 7%.
Influence Information & Occasions has created a data-model in partnership with Johns Hopkins College’s SNF Agora Institute that determines the highest trending expertise in any location with probably the most unregistered and non-voting followers. The org has additionally constructed a device that reveals the place any expertise can have the most important impression on elections to strategically information in-person appearances and digital campaigns. These instruments embody expertise not restricted to music, leisure, sports activities, influencers, and extra.
Says White, “#iVoted isn’t going wherever and lives underneath the bigger entity of Influence Information & Occasions. We’re excited to be asserting a free #iVoted NYC Live performance for election night time, November 4th, at Irving Plaza with unimaginable artists booked from our Johns Hopkins’ information. However we’ve since discovered that the most important impression on turnout is made by registering probably the most new voters, which is precisely what our information reveals. There are tens of 1000’s of artists in our information. Increasing our non-profit work permits us to run and companion with strategic campaigns to activate key expertise, in addition to the hundreds of thousands of artists which might be releasing music, to make sure the music trade specifically is maximizing voter turnout at scale. Influence Information & Occasions permits us to provide #iVoted Concert events, in addition to free reveals that assist the local weather, psychological well being initiatives, cancel pupil / medical debt, and extra. On the identical time, we’re lucky to be working with arguably the main digital advertising and marketing visionary within the trade, Bryan Calhoun. Bryan and I spotted we are able to attain the expertise in our information by way of focused digital campaigns which might be exact to every location, whereas additionally scaling this work to make sure all artists are engaged for optimum impression.”
Influence Information & Occasions affords its groundbreaking information instruments to all non-profits seeking to improve civic impression and past. They equally create customized information plans and methods tailor-made to every companion and aim. The org is presently piloting the primary ever customized artist branded direct to fan voter registration device for this Fall’s historic New York Metropolis mayoral election by concentrating on the highest trending artists in and from NYC, per Chartmetric, whereas working strategic advertising and marketing campaigns to maximise attain and impression.
This all culminates in a November 4th #iVoted NYC Live performance within the coronary heart of Manhattan at Irving Plaza on election night time that includes performances by Lay Bankz, Connie Diiamond, JayR Rashiq, DJ Nick Seale, with HOT 97’s Miabelle internet hosting, and extra. RSVP HERE by checking your voter registration with HeadCount or by submitting a selfie from outdoors of your polling place / at house with a clean and unmarked poll. Ineligible voters even have free choices to RSVP to make sure all are welcome.
Provides White, “Our core will at all times be producing free, data-booked impression live shows that the general public enters by taking tangible motion whereas concurrently growing civic participation. However increasing our digital choices with our information mannequin and many years of music trade expertise is a pure evolution in an period the place probably the most urgent problems with our time are at our fingertips at what appears like each second. Influence Information & Occasions is worked up to unite the trade and our companions to maximise voter turnout and remedy points that have an effect on our day by day lives and society at massive.”
The non-profit was initially based by Emily White, Mike Luba, and Pat Sansone of Wilco, with board members together with Warped Tour Founder Kevin Lyman, John Boyle, Amaechi Uzoigwe, Steve Ferguson, Dr. Jonathan Gruber, Kathryn Frazier, Dana Meyerson, Jay Byrd, Lawrence Peryer, Evangeline Elder, Joyce Dollinger, and extra.
RSVP Hyperlink for FREE Nov. 4th #iVoted NYC Live performance at Irving Plaza w/ Lay Bankz, Connie Diiamond, JayR Rashiq, DJ Nick Seale, HOT 97’s Miabelle, and extra:
https://bit.ly/iVotedNYC
ABOUT IMPACT DATA & EVENTS
Influence Information & Occasions produces free, data-booked, world-class live shows the general public takes tangible motion to attend. The non-partisan non-profit has constructed an information mannequin with Johns Hopkins College’s SNF Agora Institute figuring out the highest trending expertise in any location on Google Maps with probably the most non-voting and unregistered followers. The 501(c)3 org creates information options whereas additionally offering customized tailor-made plans and execution for innovative nonprofits. Influence Information & Occasions moreover designs focused digital campaigns particular to every location for nonprofit companions seeking to amplify, activate, and execute their work and messaging with precision.
For media inquiries or press credentials, please contact Dana Meyerson / Biz 3: [email protected]
