Hook, an AI-powered social app that enables followers to remix and mash up songs from their favourite artists, has introduced that it raised $10 million in a Collection A funding spherical, led by Khosla Ventures. Different buyers on this spherical embody Point72 Ventures, Imaginary Ventures and Waverly Capital, a fund co-founded by former Warner Music Group CEO Edgar Bronfman, Jr.
These new supporters be a part of a cadre of music-focused buyers who’ve already put cash behind Hook, together with Kygo’s Palm Tree Crew, Three Six Zero, Avex, The Raine Group and KSHMR, bringing complete funding to $16 million to this point.
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For years, web customers have made unauthorized user-generated remixes of their favourite songs, and Hook strives to supply an answer, giving customers the power to remix and mash up totally cleared and licensed songs in an easy-to-use interface. These creations can then be shared to social media by means of Hook’s integrations with TikTok, Instagram, Snapchat and SoundCloud — or posted throughout the app itself. To this point, the corporate has accomplished direct collaborations with The Weeknd, Joji, Metro Boomin, Lil Wayne and Empire of the Solar to assist artists higher interact their followers, and it has fashioned licensing offers with Downtown, Too Misplaced, Main Wave and Avex.
With the brand new funding, a press launch notes that Hook will spend money on its platform and in driving consumer progress by increasing its choices. This features a new Android app, neighborhood options and native video and recording capabilities. It additionally plans to proceed making offers with extra music companies to maintain including to its library of 20 million songs.
Hook can also be investing in its personnel. It has elevated Simmi Singh, who has been on the firm since 2023, to Chief Working Officer and Chief Product Officer, the place she’s going to lead the corporate’s progress technique.
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“Hook was constructed on a easy thought: followers wish to specific themselves with the music they love, and artists deserve to remain in charge of how their work is used,” Gaurav Sharma, founder and CEO of Hook says in a press launch in regards to the fundraise. “We’re constructing the social music platform the place creativity can thrive, and the place possession and monetization stay artist-led from day one.”
“Hook is fixing a tough drawback on the heart of contemporary music: enabling remixing and social distribution in a means that works for rights holders at scale,” provides Samir Kaul, Khosla Ventures’ founding accomplice and managing director. “The staff has constructed a platform that pairs a consumer-native expertise with licensing, attribution, and reporting infrastructure that the ecosystem can depend on. We’re excited to steer this spherical and assist Hook’s subsequent section of progress.”
