La Industria — the Medellín, Colombia-based music administration firm and file label — has formally expanded to the sports activities trade with the launch of La Industria IRC, Billboard Español can solely announce.
Based by entrepreneur Juan Diego Medina, famend for creating Latin city artists like Nicky Jam, Manuel Turizo and Chocquibtown, amongst others, La Industria Inc. is now bringing its confirmed expertise administration mannequin into the world of sports activities. This strategic new division, La Industria IRC, focuses on the excellent growth and administration of athletes, providing help from their early profession phases to high-performance ranges.
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To guide this initiative, Medina has partnered with former Colombian Nationwide Group captain and worldwide soccer star Iván Ramiro Córdoba, whose decades-long profession — most notably with Inter Milan — brings a wealth of expertise in guiding athletes towards excellence. Collectively, Medina and Córdoba purpose to set a brand new customary in sports activities illustration with a holistic method that mixes experience in expertise growth and enterprise technique.
“La Industria Inc was created to develop expertise and take careers to the following stage. That imaginative and prescient is increasing. Expertise isn’t solely sung, it’s also performed,” stated Medina in a promotional video saying the launch. “When expertise identifies expertise, technique takes it to the very best stage. Legacy conjures up new generations and entrepreneurial imaginative and prescient builds the long run.”
La Industria IRC can be supported by Daniel Vélez and Daniel Gregorio, companions within the new division and FIFA-certified brokers, who deliver important experience in regulatory frameworks, athlete illustration, and soccer growth at each the nationwide and worldwide ranges.
In keeping with the press launch, La Industria IRC has been created to boost the “requirements of sports activities administration by combining enterprise imaginative and prescient with sports activities experience, delivering an built-in method that extends past competitors and focuses on the athlete’s skilled and private progress.”
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