Sydney Sweeney has teamed up with American Eagle once more for an attractive summer season marketing campaign following her beforehand controversial advert with the corporate.
Sweeney, 28, posed for the model’s “Syd for Brief: American Eagle Jean Shorts” advert, which launched on Wednesday, April 15. Within the marketing campaign, the Euphoria actress seemed her greatest in a pair of blue denim cutoffs, which she teamed with a white shirt that fell off her shoulder.
In one other shot, Sweeney rocked a pair of light-wash shorts full with a frayed hem. She saved her look easy with a plain white tee. Sweeney beamed for the digicam and confirmed off her glowy pores and skin and delicate make-up, which included pink lips, lengthy lashes and a contact of highlighter. She made her look much more beachy together with her blonde bob styled in free waves.
Elsewhere within the advert, Sweeney confirmed a glimpse of pores and skin whereas scorching in a blue crochet prime and sitting on a sandy set.
Sydney Sweeney has nice denims. American Eagle Outfitters introduced their partnership with Sweeney, 27, on Wednesday, July 23, noting that the model can be honoring its denim heritage with the launch of its fall 2025 marketing campaign, headlined by the Euphoria star. The marketing campaign, “Sydney Sweeney Has Nice Denims,” is a return to important denim dressing […]
She additionally starred in a marketing campaign video, the place she wore a denim crop prime tied in a knot at her waist and lengthy shorts.
“What model am I sporting?” Sweeney mentioned as she posed in entrance of a blue sky backdrop. The digicam then minimize to her dancing and posing in several outfits, proving simply how versatile the shorts are.
“Yeah, that one,” she mentioned whereas laughing. “American Eagle jean shorts.”
In a subsequent press launch, Sweeney mentioned that there’s “one thing timeless about a terrific pair of jean shorts.”
“They’re easy, however they make you are feeling assured and put-together with out attempting too laborious,” she continued.
Sweeney additionally opened up concerning the model creating customized kinds that donate 100% of internet proceeds to the Disaster Textual content Line to assist these in want.
“Disaster Textual content Line, a trigger so near my coronary heart, has been part of this partnership from the start,” the actress defined. “I really like understanding that when everybody wears these items, they’re additionally part of one thing significant, that immediately helps individuals who want it.” Followers can store the Syd Jen and Syd Brief, which helps the psychological well being disaster line, at AE.com.
Sweeney’s second American Eagle marketing campaign comes after her first advert sparked controversy for boasting about her “nice denims,” taking part in on her beauty in August 2025 that some likened to white supremacy and eugenics.
American Eagle responded to the backlash that very same month, writing by way of social media, “‘Sydney Sweeney Has Nice Denims’ is and at all times was concerning the denims. Her denims. Her story. We’ll proceed to have a good time how everybody wears their AE denims with confidence, their method. Nice denims look good on everybody.”
Sweeney later opened up concerning the marketing campaign, telling GQ in November 2025, “I did a jean advert.”
“I imply, the response undoubtedly was a shock, however I really like denims,” she mentioned on the time. “All I put on are denims. I’m actually in denims and a T-shirt day-after-day of my life.”
