DAZN, the worldwide sports activities over-the-top service, has acquired digital streaming options platform ViewLift, in a transfer that doubtlessly pre-empts additional exercise within the US market.
Upon completion of the deal, reportedly price round $100 million throughout money concerns and inventory, ViewLift will develop into a part of DAZN Group as a enterprise unit inside the wider agency, with present ViewLift executives and employees sustaining operation of the corporate.
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ViewLift’s present portfolio of shoppers contains 15 main US sports activities franchises and 5 regional sports activities networks (RSNs), and different outstanding worldwide properties.
Previous and current ViewLift shoppers embrace the likes of the Washington DC-based Monumental Sports activities & Leisure (which owns the Washington Wizards and Mystics basketball and Washington Capitals ice hockey groups), the NHL’s Florida Panthers, Tampa Bay Lightning, and Las Vegas Golden Knights, and the NHL itself.
With this acquisition, DAZN is closing in on its enlargement targets within the US, having chased NBA, MLB, and NHL native broadcast rights already.
Certainly, DAZN Group chief government Shay Segev commented on the acquisition: “This announcement is an thrilling step ahead in DAZN’s US enlargement plans. ViewLift is an outstanding firm – it is a worthwhile sports activities know-how enterprise led by an skilled administration workforce with deep relationships throughout the US sports activities ecosystem.”
One other facet of the deal is that it provides to DAZN’s B2B enterprise capabilities, with Segev persevering with: “The acquisition will allow DAZN to increase each its US presence and its platform capabilities – extending past its direct-to-consumer providing right into a scalable B2B2C and SaaS mannequin that permits leagues and golf equipment to function their very own digital merchandise whereas leveraging DAZN’s international attain and know-how.
“We stay up for finishing the acquisition and bringing your complete workforce and their shoppers into the DAZN household. Collectively, we will play a pivotal function within the US sports activities market, supporting a rising roster of groups, leagues, and competitions with world-class applied sciences and experiences for his or her followers.”
Earlier in 2026, DAZN was reportedly excited by buying the now-defunct RSN operator MSSG, however solely on the availability that it managed to retain nearly all of its native sports activities rightsholdings, which didn’t come to move.
DAZN was subsequently rumoured to be excited by buying the rights to these groups left with no native broadcast house following MSSG’s dissolution, which may nonetheless occur.
If DAZN may choose up native rights to those groups, then these would function a bridge to push into the US marketplace for the enterprise – DAZN has struggled for model recognition within the US, exterior of the fight sports activities enterprise, up to now.
DAZN already serves as the worldwide operator (exterior of the US) for the NHL TV broadcast service, and holds NBA rights in various markets, illustrating its familiarity with each competitions (though the leagues is not going to be concerned in negotiations).
Now, with ViewLift, already a outstanding participant within the RSN recreation, acquired, DAZN could possibly be nicely positioned to safe a rumored league-wide native rights bundle because the Uss main leagues place themselves to centralize native rights.
