Olivia Rodrigo has launched “serena pleasure,” a brand new non-album observe whose uncommon rollout started with a particularly restricted bodily launch — and whose title carries some pointed cultural baggage.
“serena pleasure” takes its title from the character Serena Pleasure Waterford in Margaret Atwood’s The Handmaid’s Story, the privileged however complicit architect of the dystopian regime on the middle of the novel and its tv adaptation. The music’s title offers an extra edge to a observe Rodrigo describes as punk in spirit, with an angsty, pressing and protest-minded cost. “I like this music a lot!!!! ,” Rodrigo enthused on Instagram.
Written by Rodrigo and longtime collaborator Dan Nigro in the course of the classes for her third album, you appear fairly unhappy for a woman so in love, the music first reached followers in decidedly old-school vogue: a one-store CD launch at Analog Data in Tustin, Ca., on Friday (Aug. 21), forward of in the present day’s international arrival. The timing was intentional, with Rodrigo’s sold-out Daisy Chain Fields competition happening Aug. 29 at Nice Park in close by Irvine.
With units from Chappell Roan, KATSEYE, Doechii, Bikini Kill, Rubbish and Rodrigo herself, the debut occasion is an particularly becoming launchpad for “serena pleasure.” Daisy Chain Fields is constructed round an all-women lineup and a broader mission supporting ladies and women, bringing artists and nonprofit organizations collectively for the inaugural occasion. A portion of the brand new music’s internet proceeds will profit the Daisy Chain Fields Fund.
“I’ve had a dream of doing this competition for years and i’m so ecstatic its lastly coming true!!,” Rodrigo wrote when the competition was introduced. “Daisy Chain Fields options an all-women lineup and one hundred pc of the web proceeds will go to charities devoted to advancing and advocating for ladies and women. The lineup is really insane and stuffed with my heroes and associates. I firmly consider that pleasure, group and music might be the drivers of significant change and I’m hopeful this competition will probably be simply that. I completely can’t wait to scream and dance and sing with you guys.”
Rodrigo will carry out “serena pleasure” reside for the primary time at Daisy Chain Fields on Saturday. The music’s bodily debut at Analog Data additionally extends her current embrace of unbiased document shops: practically 200 retailers participated in midnight gross sales surrounding the discharge of you appear fairly unhappy for a woman so in love, which debuted at No. 1 on the Billboard 200.
