6 Issues to incorporate in your podcast introduction
A stable podcast intro serves as optimistic momentum, inviting the listener into the episode and growing anticipation for what’s coming subsequent.
You may make your podcast intro your self utilizing an audio manufacturing device like Audacity, or you possibly can rent somebody to do an expert voiceover utilizing a platform like Fiverr. Listed here are six issues you possibly can embody in your podcast intro.
Ingredient #1. Intro music or sound results (non-obligatory)
Beginning your episodes with intro music makes your podcast sound extra polished and may enhance its general high quality. Intro music can also be a easy option to categorical your model’s character and set the tone of the present.
However, not each podcast wants a jingle. Our present, Podcasting Q&A, simply begins with a talking intro that units up the issue and addresses how the episode will deal with it and supply an answer.
Examples:
Ingredient #2. Host introduction and podcast tagline
Most individuals who come throughout your podcast gained’t know a lot about you or your present. A very good podcast intro will familiarize new listeners together with your content material and make present listeners need to stick round.
This a part of your intro will keep the identical each episode except you modify your podcast’s subject. Be sure you deal with every of those factors:
- Who’re you, and why does your opinion matter? In a single sentence, introduce all hosts and cohosts and inform listeners why your opinion issues. Are you an knowledgeable in your discipline or only a passionate and curious observer?
- What’s your podcast about? Share your podcast title and tagline that summarizes your present’s subject and function. A very good tagline is memorable and is an easy option to talk your podcast’s function.
- Who’s your podcast for? Briefly state your podcast’s audience. If you report your podcast, what kind of listener do you take into consideration?
Ingredient #3. Transient overview of the episode
Give your listeners a synopsis of the episode and what they’ll count on. What drawback do you propose to resolve on your listeners?
When you have an leisure podcast, that is the place you possibly can tease an interview, introduce your podcast visitor, and share their background, experience, or life story.
Your intro needs to be like a teaser for the episode, so don’t give away an excessive amount of of the episode’s content material!
Ingredient #4. Clearly said profit to listeners
In step three, you established that an issue exists and you propose to offer an answer. Now, it’s time to inform your listeners how they are going to profit from listening to the episode and why they need to hear.
What’s in it on your viewers? For instance:
- Will it strengthen their relationships?
- Will they really feel happier and extra fulfilled?
- Will they be entertained and snicker rather a lot?
- Will they study one thing new?
Bear in mind to at all times under-promise and over-deliver to listeners. You’ll construct probably the most belief together with your viewers by exceeding their expectations.
Ingredient #5. Name to motion (non-obligatory)
Some podcasters like to incorporate a call-to-action (CTA) of their intro. A CTA is a good way to encourage listeners to take a desired plan of action, and it’s a simple option to increase your podcast advertising and marketing technique.
A call-to-action may embody asking listeners to:
- comply with you on social media
- subscribe to your podcast on platforms like Apple Podcasts or YouTube
- join your electronic mail e-newsletter or Substack
You possibly can embody an accompanying hyperlink to your CTA in your present notes and reiterate the CTA in your podcast outro. Simply ensure to restrict your self to 1 CTA per episode. Too many calls to motion can overwhelm listeners and make them not take any motion in any respect.
Ingredient #6. A disclaimer (non-obligatory)
It is a good suggestion to incorporate a disclaimer to cowl you legally when you supply any recommendation in your podcast. For instance, when you’re a therapist, a disclaimer on your podcast may appear to be:
“This podcast is for the aim of training solely and isn’t a alternative for remedy. We advise you search out the assistance of a skilled skilled for assist together with your particular state of affairs.”
