Pushkin Industries, the audio firm co-founded by Malcolm Gladwell and Jacob Weisberg, introduced the acquisition of the Peabody-nominated unbiased podcast firm Transmitter Media, marking a ramping up of Pushkin’s in-house manufacturing capabilities for each editorial and business alternatives.
Transmitter’s founder and CEO, Gretta Cohn, will be a part of Pushkin Industries’ senior management reporting on to Pushkin CEO Jacob Weisberg. Transmitter’s current employees will proceed to work on present initiatives as a newly shaped division inside Pushkin. This milestone marks Puskin’s first company acquisition.
“We’re delighted to welcome the workforce from Transmitter, which Gretta has constructed into among the best audio manufacturing corporations anyplace. Their observe file and popularity for bespoke manufacturing converse for themselves,” mentioned Jacob Weisberg. “At Pushkin, Gretta will proceed to guide an bold workforce of producers and handle their very good shopper work, whereas taking over a senior management position at our firm.”
“Pushkin makes a number of the most dynamic and thought-provoking work in audio,” mentioned Gretta Cohn. “Our producers are thrilled to hitch world-class audio expertise – on each side of the mic – and develop with an organization whose commitments to inclusivity and editorial rigor replicate ours. I do know our workforce will thrive at Pushkin.”
Transmitter Media was based by Gretta Cohn in 2017 and developed and produced the critically acclaimed podcasts Discovering Fred, Meltdown, and Insurgent Eaters Membership. In January 2022, they introduced a multi-year strategic partnership with TED Audio Collective to provide a slate of bold podcast storytelling and dialog exhibits, together with WorkLife with Adam Grant, which they’ve been partnering on since its inception in 2017, Am I Regular with Mona Chalabi, Physique Stuff with Jen Gunter and TED Enterprise. Transmitter’s purchasers and companions have included The New York Occasions, ESPN, Spotify and New York Journal, amongst others.
This acquisition, brokered by Room Tone, comes on the heels of Puskin’s current first-look take care of A24, the indie studio behind TV exhibits and flicks like “Euphoria” and “The whole lot In every single place All At As soon as”.
Pushkin is launching 5 new podcasts this fall, together with exhibits with journalist Lauren Ober and bestselling writer Emily Nagoski in addition to co-productions with companions equivalent to Bloomberg and Somethin’ Else/Sony Music Leisure.
Moreover, Pushkin might be publishing an unique audiobook with actress, author, and director Lake Bell in November and has upcoming audiobook initiatives with Steve Martin and the property of Mary Oliver slated for 2023. iHeartMedia is Pushkin’s unique gross sales and distribution accomplice. Granderson Des Rochers represented Transmitter Media, and Gunderson Dettmer represented Puskin Industries.
