Liberated Syndication Inc. (“Libsyn”), the main all-in-one podcasting platform for creators and advertisers, right this moment introduced an unique, multi-year promoting deal between AdvertiseCast, the {industry}’s premier podcast promoting market that connects advertisers with podcasters and The Vial Recordsdata, an award-winning popular culture podcast hosted by Nick Viall – a TV persona, best-selling creator, and former star of ABC’s ‘The Bachelor.’
The Viall Recordsdata will leverage AdvertiseCast’s full-service promoting platform, together with Libsyn’s Automated Adverts answer to reinforce their host-read program with programmatic advert income and Libsyn Subscriptions to construct listener membership for its subscription-based, ad-free content material.
Launched in 2019, The Viall Recordsdata is a weekly multi-episode podcast that discusses relationships, popular culture, and gives actual and unfiltered courting recommendation. It has amassed over 100 million downloads with a median of 5 million listens per 30 days. The sequence was nominated for a Folks’s Selection Award in 2020 and voted one of many High 10 Podcasts of 2019 by AP.
On Mondays, listeners name in to “Ask Nick” for recommendation on all elements of their lives. On Tuesdays, throughout ‘The Bachelor/The Bachelorette’ seasons, Nick ands group recap every episode. And on Wednesdays, he has one-on one, in-depth conversations with a particular movie star, popular culture, or skilled visitor, wherein the previous have included Nikki Glaser, Justin Lengthy, Jim Jeffries, Josh Peck, Meghan Coach, Steve-O, January Jones, Taylor Lautner, Maria Menounos, Kelly Osbourne, Brian Baumgartner, and Chrishell Stause. They often problem the way in which he appears to be like on the world – and no subject is off limits as Nick will get intimate taking inspiration, friendship, household, courting, and intercourse along with his company and viewers.
“Nick has constructed an unbelievable group of podcast professionals who perceive their listeners and embrace the underlying rules of each viewers and income development. Our gross sales group is ecstatic to symbolize The Viall Recordsdata and are already actively introducing new model and company companions to the present,” mentioned Rick Selah, Senior Vice President, Content material Partnerships, Libsyn’s AdvertiseCast.
“I’m elated to carry The Viall Recordsdata over to the razor-sharp group at Libsyn. We’ve some wonderful issues deliberate to proceed rising The Viall Recordsdata into an plain media model, and Libsyn has constructed an unbelievable house to increase and flourish beneath,” mentioned Nick Viall, Creator, Producer, and Host, The Viall Recordsdata.
Libsyn’s AdvertiserCast empowers manufacturers to successfully goal and attain a quick rising and coveted podcast viewers and helps creators to monetize their audio and video content material. {The marketplace} combines an industry-leading advert shopping for and administration platform with full-service capabilities that makes it straightforward for podcast advertisers to provoke and handle extremely focused and measurable campaigns, whereas offering most return for creators.
