RØDE Microphone LLC has introduced the acquisition of iconic American professional audio chief Mackie. The acquisition represents a brand new chapter within the evolution of RØDE and establishes The Freedman Group – father or mother firm of RØDE – as one of the vital well-rounded professional audio corporations on the planet, with an enviable catalog of merchandise spanning a variety of audio options for content material creation, house and studio recording, broadcast, and stay sound manufacturing.
“I’m completely thrilled to welcome Mackie to The Freedman Group’s roster of iconic audio manufacturers,” says Founder and Chairman Peter Freedman AM. “They’re true legends, with a pedigree of stay sound experience that’s merely unmatched. RØDE and Mackie are each leaders in audio, and we share the identical ardour for creating progressive, high-quality merchandise with a robust buyer focus. With this acquisition, The Freedman Group is now a premier audio know-how firm providing world-class merchandise to an excellent wider vary of shoppers, from up-and-coming content material creators to professionals working in stay manufacturing and everybody in-between.”
Since 1989, Mackie has been a number one designer and producer of professional audio merchandise, together with mixers and loudspeakers for house, studio, and stage use. An integral participant within the house recording revolution within the Nineties, Mackie shortly made a reputation for itself as a extremely progressive model with a spotlight “built-like-a-tank” high quality and affordability. Groundbreaking merchandise just like the 1602 and D8B mixers and SRM450 loudspeaker have been instantaneous classics and, mixed with a novel strategy to advertising and marketing, established Mackie as a go-to model within the recording and stay sound industries – a standing they uphold as we speak with main merchandise just like the ProFX sequence of compact mixers, the Thump sequence of powered loudspeakers, and the favored CR sequence desktop manufacturing screens.
“Mackie is likely one of the nice success tales in professional audio and I’ve admired them for a very long time,” says Mr Freedman. “My background is in stay sound manufacturing. It’s one thing I’ve at all times been keen about, ever since I noticed Tom Jones on the Chevron Lodge in Sydney as a child again in ’69 – my father Henry put in the sound system there, in addition to many different venues throughout town. Reside sound is the place I reduce my tooth in audio, so this very a lot seems like that a part of my profession coming full circle.”
He continues: “Having met Greg Mackie earlier than I even began RØDE, I discovered his ardour for audio and strategy to enterprise inspiring. Their origin story is uncannily much like ours. Each manufacturers helped gas the democratization of DIY recording in their very own manner, Mackie with their mixers and audio system and RØDE with our microphones. We shared an identical path and as we speak each manufacturers are leaders in what we do, so I’m extremely excited to deliver. These two audio icons collectively.”
Talking concerning the acquisition, Alex Nelson, CEO of Mackie says: “The complete Mackie workforce is worked up to be becoming a member of forces with Peter, Damien, and their unimaginable crew. Having labored within the audio business for a few years, I’ve at all times held RØDE in excessive esteem. Their manufacturing functionality and know-how is second-to-none in professional audio and I feel they’re the proper associate to assist Mackie develop as we enter an thrilling new chapter in our historical past. Additionally, the timing couldn’t be higher. We now have an unimaginable product roadmap forward of us, which we’ll remaking some huge bulletins for main as much as NAMM ’24. That is an especially thrilling time for Mackie, and we couldn’t be happier doing all of this alongside the RØDE workforce.”
Greg Mackie, founding father of Mackie and audio business legend, shares an identical sentiment, saying: “I can’t consider a greater firm for Mackie to be related to RØDE.”
“RØDE and Mackie are extremely harmonious manufacturers,” says Freedman Group CEO Damien Wilson. “This acquisition diversifies our product providing in a really complimentary manner. We now provide end-to-end audio options for everybody from musicians organising a house studio to skilled stay sound engineers. While Mackie’s model, manufacturing and operations will stay unchanged, there are unimaginable alternatives to mix the complimentary IP, infrastructure and useful resource of each manufacturers in highly effective methods. I’m very excited concerning the potential this presents RØDE and Mackie.”
Commenting for RØDE Microphones LLC, Joe Hockey says: “This acquisition presents highly effective development alternatives for RØDE and is a big milestone of their international growth. It’s thrilling to see RØDE proceed to put money into their future, and I’m trying ahead seeing the continued successor these two legendary manufacturers.”
