Flightpath, a trailblazer within the podcast business, has unleashed a groundbreaking availability engine, setting a brand new customary by delivering a full yr of trusted marketing campaign projections throughout all reveals on the platform. This cutting-edge innovation not solely elevates transparency and management throughout the business but additionally empowers advertisers and creators to plan campaigns with unprecedented confidence, facilitating higher collaboration and trusted partnerships.
Each current Flightpath shopper on the platform has already skilled an improve, gaining the power to visualise a complete one-year forecast of marketing campaign efficiency throughout their total portfolio.
This function seamlessly integrates with all marketing campaign focusing on standards to incorporate: frequency capping, model exclusion, pacing, and geo-targeting right down to the DMA stage. In an business the place again of the serviette historic information has been the first device for predicting future placements, Flightpath affords a singular supply of reality, giving groups a extra correct evaluation of unsold stock and marketing campaign efficiency. Patrons flip to their trusted companions first. Flightpath assist shoppers construct and preserve that trusted standing.
Key Options of Flightpath’s New Platform:
Trusted projection marketing campaign efficiency one yr upfront, serving to publishers higher handle expectations and ship on their guarantees.
The business’s inaugural availability engine, offering a yr of dependable availability, supporting DAI run of present, tags, and “faked-in” (episode-locked) placements.
Full assist for all focusing on standards to incorporate: frequency capping, model exclusion, pacing, and Geo inclusion/exclusion right down to the DMA stage.
Integration with main DAI-enabled podcast hosts and Order Administration Programs.
Entry to a crew with experience in information science, advert operations, and income progress that’s accessible to all shoppers for ongoing consultations because the business continues to evolve.
Flightpath CEO Sean Howard commented on the announcement, “2023 noticed DAI podcast hosts asserting 90 days of availability prediction after we had been already providing 9 months. We needed to go even additional and provides our shoppers the power to see marketing campaign efficiency a yr into the long run with availability to match.”
“With so many consumers confirming their up entrance contracts, we knew it was vital they have the ability to instantly forsee any shortfalls,” shares Flightpath CRO, Lauria Belleau. “It’s actually a sport changer to allow our shoppers to shortly and confidently pull trusted availability for all of 2024.”
“Flightpath has a complete grasp on the wants of podcasting advert ops groups,” added Ilwira Marciszek, Senior VP, Head of Income Operations and Digital Gross sales of AdLarge. “Their dedication to driving impactful outcomes, optimizing yield, and persistently innovating via streamlined instruments units them aside, including immense worth to your entire course of.”
To study extra about Flightpath, attain out to laurie@flighpath.fm.
