Doordarshan Information has launched its new saffron-coloured emblem by asserting that it’s now obtainable in a refurbished avatar. The brand’s color has been modified from ruby pink to saffron.
“Prepare for a information journey like by no means earlier than…expertise the all-new DD Information! We’ve the braveness to place: Accuracy over velocity Info over claims Fact over sensationalism, As a result of whether it is on DD Information, it’s the reality!,” the state-run information channel posted on X.
Saffron adorns the highest band of the nationwide tricolour, whereas the color can be used predominantly within the ruling BJP’s occasion flag.
The transfer has drawn criticism on social media. An X consumer stated: “Simply hours earlier than election when Ethical Code of Conduct is on how can a Nationwide channel and the federal government change the emblem color to color of its occasion? Isn’t this violation @ECISVEEP @SpokespersonECI pls step in. #LokSabhaElection2024 #violation #India…” One other consumer stated: “Ministry of Broadcast and Info, however solely data of the RSS”.
Final yr, earlier than Independence Day celebrations, public service broadcaster Prasar Bharati had determined to revamp its tv channels. Doordarshan Nationwide’s unique emblem was additionally revived, albeit with brighter colors.
Within the current previous, Prasar Bharati has additionally strengthened its digital media staff. The general public broadcaster has been allotted an outlay of ₹2,539.61 crore for the improve and growth of broadcasting infrastructure until 2025-2026. It’s also engaged on its plan to launch an over-the-top (OTT) platform.
