New analysis exhibits U.S. registered voters favor podcasts as a supply of reports and knowledge and are extremely prone to act on account of podcast content material.
Based on Voxtopia’s new survey, The Podcast Affect: The Listening Habits of Registered Voters, 85% of registered voters surveyed belief podcasts greater than every other information and knowledge supply, together with newspapers (print or digital), TV (broadcast or cable), AM/FM radio, and social media.
This proves important, with 78% of respondents agreeing that podcasts affect them to be taught extra about points or matters within the information, and 63% agreeing that podcasts change their opinions on points or matters within the information.
This proves important, with 78% of respondents agreeing that podcasts affect them to be taught extra about points or matters within the information, and 63% agreeing that podcasts change their opinions on points or matters within the information.
“Podcasting is a mainstream leisure medium, however this survey signifies simply how precious these audiences may be to public affairs campaigns,” Voxtopica CEO Richard Fawal mentioned. “Podcast listeners are engaged and, extra importantly, persuadable.”
So, what number of registered voters are listening to podcasts? Practically half (49%) of survey respondents mentioned they take heed to no less than one podcast per week and one-third saying they pay attention to five or extra episodes every week.
“Podcast audiences naturally self-select for the exhibits and hosts that they belief, which makes these exhibits unimaginable automobiles to ship the proper message, on the proper time, to precisely the proper folks,” mentioned Tom Webster, accomplice at Sounds Worthwhile, the podcast analysis agency. “Voxtopica’s survey presents additional proof that podcasting delivers a precious, receptive viewers.”
Over 50% of registered voters surveyed mentioned they take heed to podcasts so as to add to their data of a topic, and 60% responded they strongly favor bipartisan or nonpartisan podcast content material. In reality, 20% of respondents acknowledged they dislike or hate extremely political content material from the left or the proper.
Survey Methodology
In August 2024, Voxtopia fielded a web-based survey of 683 self-identified registered American voters ages 18 and older. The pattern was weighted to the newest census information to symbolize the U.S. populations age and gender. Respondents had been requested whether or not they take heed to podcasts, how usually, why they pay attention, and what they like or don’t like in podcasts. Survey growth and findings had been independently reviewed by Tom Webster of Sounds Worthwhile.
About Voxtopica
Voxtopica is the popular podcasting company for creatively bold, metric-driven organizations. We create compelling exhibits, outreach campaigns, and advert campaigns that ship public affairs-focused content material to express goal audiences. Be taught extra at Voxtopica.
