Lemma, an omnichannel platform for rising media, has introduced the appointment of Abdallah Asfour as Director of Gross sales for the Center East Area.
Asfour will probably be accountable for driving demand for Lemma’s choices, which embody related TV (CTV), over-the-top (OTT), programmatic digital out-of-home (pDOOH), and extra.
With over a decade of expertise within the digital promoting panorama, Asfour has held management positions at a number of outstanding organisations.
“We’re thrilled to welcome Abdallah to Lemma,” stated Gulab Patil, CEO of Lemma.
“His deep understanding of the digital promoting panorama, coupled together with his ardour for innovation, will undoubtedly contribute to our continued success,” stated Patil.
Most just lately, he served as enterprise director at Vivecto, the place he efficiently spearheaded quite a few high-impact initiatives. His tenure as a gross sales lead at InMobi and as enterprise supervisor at Teads MENA and Fork Media Group additional solidifies his repute as a pacesetter adept at fostering shopper relationships and delivering strategic gross sales development.
In his new position, Asfour will deal with driving demand for Lemma by cultivating relationships with numerous businesses and shoppers, aiming to broaden the corporate’s market share and alternatives within the Center East area.
“Abdallah’s expertise within the area will probably be instrumental in driving the expansion of our enterprise and delivering unparalleled worth to our shoppers,” stated Patil.
“As Lemma continues to push the boundaries of innovation in CTV and DOOH promoting, I’m excited to contribute to the corporate’s development and success within the Center East. Collectively, we’ll empower manufacturers to harness the complete potential of those dynamic channels, driving significant engagement and impactful outcomes,” stated Asfour.
Working out of the UAE, he stated he plans to work collaboratively with native businesses and companions to unlock new alternatives within the quickly evolving promoting panorama of rising media.
