Viva Communications and MQuest Ventures have signed a three way partnership settlement to supply leisure content material for Filipino audiences on numerous media platforms, together with free-to-air tv.
Beginning in 2025, the collaboration will introduce a number of new leisure exhibits on TV5, that includes outstanding stars from Philippine showbiz. The three way partnership goals to create tv packages and different content material for distribution each domestically and internationally throughout MediaQuest’s pay TV, over-the-top (OTT), and digital terrestrial tv (DTT) platforms.
MediaQuest’s partnership with Viva dates again to the institution of Sari Sari Community, Inc. in 2015, which has since produced over 800 hours of authentic content material for Cignal TV’s Sari Sari Channel.
Over the previous decade, the Sari Sari Channel has showcased prime abilities in Philippine leisure, together with Cristine Reyes, Julia Barretto, Ryza Cenon, Kiko Estrada, Marco Gumabao, Diego Loyzaga, Yassi Pressman, Heaven Peralejo, and the Muhlach household.
In 2018, Viva and MediaQuest collaborated with Epik Studios, a media firm that focuses on tales rooted in Philippine folklore, mythology, and fantasy. Their current undertaking, the movie Penduko, launched in 2023, featured Matteo Guidicelli and earned six nominations on the 2023 Metro Manila Movie Competition, together with Greatest Image.
Each firms are actually poised to construct on their successes, emphasizing their dedication to delivering partaking content material that highlights Filipino creativity and tradition.
“We’re grateful to Viva Communications for his or her continued belief over time. This new enterprise permits us to showcase one of the best Filipino leisure content material on TV5,” stated Jane Jimenez-Basas, President and CEO of MQuest Ventures.
“Collectively, we are going to proceed to supply significant tales that resonate with our viewers right here and around the globe,” stated Vic del Rosario Jr., Chairman and CEO of Viva Communications. “MediaQuest has been an exquisite associate. We sit up for strengthening our collaboration to cater to a a lot wider viewers on TV5 and different MediaQuest platforms.”
TV5 President and CEO Guido R. Zaballero expressed gratitude to Viva, noting that the Cine Cinco sa Umaga block, that includes classics from Viva’s library, has been important to their morning programming.
“We’re excited to strengthen our partnership with Viva. Quickly, we are going to reenergize our afternoon block with Face 2 Face: Harapan and Lumuhod Ka Sa Lupa: Ang Bagong Yugto to proceed charming audiences throughout primetime,” Zaballero added.
