Staying contemporary is what Latto’s all about, so she discovered herself in acquainted territory on a current journey to La Romana, Dominican Republic to go to the Backwoods cigar manufacturing unit. The Atlanta rapper, type icon and “Queen of the Souf” witnessed firsthand how a lot care goes into sustaining the high quality and freshness in each pack of Backwoods.
Hip-hop’s affinity for “Woods”—the identify given by many rappers to seek advice from Backwoods—is apparent all through the trade, each out and in of the general public eye. The model goes method again to 1973, however has been synonymous with hip-hop for the reason that Golden Period of the mid-Nineties. From The Infamous B.I.G., Migos, to GloRilla, Drake and extra, loads of hip-hop artists have talked about the model of their lyrics.
“Why do the rap trade love Backwoods?” Latto shares. “We gon’ rap about it, we gon’ have it in our movies, you gon’ see it within the studio. Backwoods in all places.”
In the course of the manufacturing unit tour, the 25-year-old MC received an inside take a look at the steps within the firm’s curation and packaging operation. Third-generation tobacconist and Backwoods aficionado Anu Amen-Ra, who additionally goes by “The Sartorial Tobacconist,” is a cigar skilled who took Latto by the completely different steps in crafting a Backwoods cigar by exhibiting off the leaf choice and high quality management course of, which Latto likens to creating and choosing hit information.
“The correlation to the music is magnificence within the course of of making greatness,” she says.
Backwoods is synonymous with hip-hop. After visiting the place the place the magic occurs, Massive Latto sees why.
“It was tremendous dope to see the method,” she says of going contained in the Backwoods cigar manufacturing unit. “It is so pure and contemporary, like filtering by the dangerous items and simply making the product contemporary as attainable is much like my course of of constructing music. Solely placing out the perfect product, you are feeling me.”
Watch Latto expertise the standard and freshness that goes into each Backwoods cigar beneath.
Watch Latto Hit Up the Dominican Republic for an Unique Backwoods Manufacturing facility Tour
This editorial commercial is introduced by Backwoods.
