Soundstack, the audio-as-a-service (AaaS) firm, right this moment introduced the appointment of Rockie Thomas as Chief Technique Officer (CSO). Within the newly-formed position, Thomas will probably be elementary in directing the corporate’s strategic imaginative and prescient and cementing its management place in podcasting/streaming radio, programatic promoting, internet hosting/supply, measurement, and extra. She was beforehand the corporate’s Chief Income Officer.
“The flexibility for each type of audio writer — podcast community, streaming radio station, enterprise multi-channel media large — to have company over their enterprise is the cornerstone of their future success,” mentioned SoundStack CEO Jon Stephenson. “From her years in broadcast, to being a trailblazer in programmatic promoting, to serving to create measurement requirements in audio, and extra, Rockie is healthier suited than anybody to steer publishers on a path of management, selection, and the expansion that comes from it.”
For over 25 years, Thomas has labored with broadcast firms and main audio advert tech to assist make digital audio a viable medium. She was one of many first workers at AdsWizz, the place she evangelized audio promoting to consumers and helped publishers monetize their digital belongings via a worldwide advert alternate and programmatic platforms. Rockie co-founded IAB Podcast teams and co-authored the business’s first podcast measurement technical tips.
In her new position, Thomas will probably be a major conduit to, and from, the audio media market. Her focus will embrace: creating new market alternatives and partnerships, together with internationally; collaboration and experimentation each internally and externally; and persevering with to drive the mission of SoundStack and digital audio total.
Thomas is a daily on the phases of business occasions, together with latest appearances on the ASI Worldwide Radio and Audio convention in Venice with James Cridland, Promoting Week NY with Ira Glass and Scott Davis (NPR), and Podcast Motion with IAB’s Matt Shapo and Katie Stroud.
“It’s extra necessary than ever for our business to concentrate on product improvements that may assist digital audio to serve publishers, consumers and listeners,” mentioned Thomas. “A part of the facility of being impartial is that we will put companion suggestions to good use and evolve merchandise rapidly based mostly on what’s most necessary to them, versus a bigger company curiosity. Whereas most of my profession has been keenly centered on driving income for startups and publishers, I’m thrilled to increase my expertise into product and technique lanes.”
About SoundStack
SoundStack is the audio-as-a-service (AaaS) firm for each type of digital audio enterprise — podcasters, digital broadcasters, platforms, advertisers, and extra. Giving these companies equal entry to large tech that’s easy-to-use, and the power to attach with any supplier throughout the market, SoundStack makes audio internet hosting/supply, monetization, and measurement easy and efficient for everybody.
Totally impartial, the corporate’s staff of 75+ audio tech professional is guided solely by what delivers one of the best outcomes for its 14K+ clients. SoundStack is headquartered in Pittsburg with places of work across the nation, and is the dad or mum firm of Live365. Go to www.soundstack.com for more information.
