Acast, the world’s main unbiased podcast firm, has posted its first yr of profitability in its monetary outcomes. The year-end report revealed web gross sales progress in 19% in 2024, a big milestone within the firm’s growth.
Since launching regionally in 2017, Acast has paid out $44.9m to podcast creators in Australia and New Zealand. Acast now boasts a few of Australia’s most profitable podcasting exports, pushed by a sequence of main signings in 2024. The ANZ Creator Community noticed a rise in homegrown expertise reaching worldwide success, with new additions together with world podcasting phenomenon Casefile True Crime, and iconic comedy present Toni and Ryan. The platform now hosts greater than 140,000 exhibits and three,300 advertisers globally — a quantity that grew 24% in 2024.
Acast is dedicated to empowering all podcasters, no matter their measurement or location, to monetize their exhibits. Fuelled by the growing demand for podcast promoting and a dedication to growing worth for creators, Acast are increasing their capability to ship built-in campaigns throughout audio, video, social media, and extra. The corporate solidified its main place by persevering with to draw distinguished creators throughout Australia and New Zealand in 2024.
In February 2025, Acast started its new partnership with Casefile, one of many world’s main true crime podcasts and Australia’s most profitable podcasting export. Casefile has grown right into a multi-award successful world phenomenon since launching in 2016, when it turned a mainstay within the Australian, UK and US charts inside its first yr. With over 800 million listens so far, Casefile provides 80 billion annual listens to Acast and persistently ranks among the many high podcasts globally.
In August 2024, Acast introduced a brand new multichannel partnership with Australia podcast duo Toni Lodge and Ryan Jon, whose every day podcast persistently delivers 3 million month-to-month listens alongside a mixed social media attain of 4.2 million followers. The present boasts a mammoth viewers throughout each audio and video, regionally and internationally, with extremely engaged “TARPers” (Toni and Ryan Podcasters) within the UK, US, Canada, Australia, New Zealand and past.
Henrik Isaksson, Regional Managing Director of Acast AU/NZ mentioned: “Podcast promoting is rising and is now firmly cemented as a go-to selection for a lot of Australian manufacturers. With the ability to share income numbers like these — in what has been a reasonably powerful couple of years within the Australian promoting market — proves you can launch a podcast independently and thrive while doing so. What’s much more thrilling is the return on funding that advertisers and types are seeing when using the medium accurately. One of many primary drivers of progress has been our skill to maneuver with market demand and broaden our omnichannel capabilities by delivering campaigns that span audio, video, social and extra.”
Acast has additionally continued its concentrate on increasing its Creator Community in New Zealand, with current additions together with the #1 long-form interview podcast, Between Two Beers, and Frances Prepare dinner’s newly launched monetary present Making Cents with Frances Prepare dinner. Hosted by Steve Holloway and Seamus Martin, Between Two Beers boats greater than 4 million complete downloads and options in-depth conversations with New Zealand’s largest stars throughout the fields of sport, enterprise and leisure.
