EXCLUSIVE: Leisure Tonight can formally name the 2024-25 award season successful.
Averaging 3.8M whole viewers throughout its protection of the Golden Globes, Grammys, and Oscars, Leisure Tonight outpaced its subsequent closest competitors by 245%, making it the highest leisure newsmagazine throughout all three, per CBS Media Ventures.
On Oscar night time, ET‘s protection drew 3.6M whole viewers, up 245,000 from the 12 months prior. Apparently, ET recorded a 272% surge in viewership amongst males 18-34 for this 12 months’s protection.
ET additionally seems to have been driving awards conversations on social media, raking in over 98M engagements on Fb, X, Instagram, YouTube, and TikTok throughout the three award reveals.
Season-to-date, ET is averaging practically 2.9M whole viewers, main the market by 174% in comparison with its subsequent closest competitor.
“Award season is ET season, and we had been thrilled to shine alongside the celebrities. Our staff spends months securing exclusives and unparalleled entry to Hollywood’s greatest names on their greatest nights, and it’s rewarding to see our protection resonate with audiences in all places,” Erin Johnson, govt producer of Leisure Tonight, stated in an announcement to Deadline. “Dominating in broadcast scores and main throughout all social platforms cements ET’s place because the gold normal in leisure information.”
