Main podcast firm Acast has introduced a raft of promotions within the Acast AU/NZ gross sales workforce and has appointed Lauren Everist within the newly created function of Senior Account Supervisor, Queensland.
Everist deliver to Acast twenty years of numerous, award-winning business expertise in media, most just lately spending eight years at Audio at ARN Brisbane. Her experience extends throughout Broadcast TV, Out of House and Digital/Print, with roles encompassing Gross sales, Insights & Technique and Commerce Advertising. Everist is a four-time winner on the Media | Awards and was awarded ‘Greatest Artistic Marketing campaign’ on the Australian Podcast Awards in 2022.
The native podcasting scene is prospering in Queensland throughout genres spanning from comedy to true crime and Everist will oversee the strategic course and progress of Acast’s gross sales presence within the area. Because the unique host for Queensland-based reveals Alpha Blokes, Mainly Besties, We Received The Goodies, One Minute Remaining, Correct True Yarn and Bloody Sensible Beers, Acast gives precious alternatives for native manufacturers and companies to attach with extremely engaged audiences.
Everist says: “Queensland creators are producing among the greatest content material within the nation and with the ability to deliver Acast’s world-class podcasts and promoting options to my native market feels good. There’s a lot potential for manufacturers and companies to make use of podcasting as a part of their media combine, so its thrilling to hit the bottom working with the incurable workforce at Acast. I look ahead to connecting with new and acquainted shoppers in my new function.”
Alongside Everest’s appointment, Acast has introduced promotions of their Sydney and Melbourne-based groups for Ally Marchetti, Daisy Smith, Keegan Litchfield, Samantha Lee and Madison Symonds. As a newly appointed Group Enterprise Director, Ally Marchetti will oversee Acast’s devoted gross sales workforce in Melbourne, whereas Samantha Lee and Madison Symonds have been promoted to Senior Account Supervisor stage within the Sydney-based workforce.
As the corporate expands its presence throughout Asia-Pacific, Daisy Smith will transition to the function of Programatic AdTech Options Lead, APAC, and Keegan Litchfield is promoted to Director of Advert Operations, APAC. Their remit and duties will shift to a broader focus, with all promotions taking impact in 1 April.
Henrik Isaksson, Regional Managing Director for Acast ANZ, says: “I feel Acast may be very fortunate to be working in an trade that’s rising regardless of the financial headwinds many others are seeing. The growth of our enterprise to Queensland and the promotions is only one of many issues we need to announce this yr.”
The slew of bulletins comes weeks after Acast posted its first yr of profitability within the firm’s year-end report. The enterprise revealed a $44.9 million payout for creators in Australia and New Zealand since launching regionally in 2017, with main podcast Casefile True Crime, Toni & Ryan and Between Two Beers becoming a member of the Acast Creator Community over the previous seven months. Digital audio promoting is without doubt one of the most important progress markets in Australian media and Acast now hosts greater than 140,000 podcasts globally, offering intensive alternatives for manufacturers to achieve new audiences.
