iHeartMedia, the No.1 podcast community globally in keeping with Podtrac, introduced its plan to launch a slate of multi-language podcasts from high-profile hosts throughout the fast-growing Asian market. The pus into the Asian Pacific (APAC) area shall be in partnership with Mammoth Media Asia, who will spearhead the partnerships and manufacturing on the bottom.
The Asia Pacific podcast market was valued at US $373.57 million in 2024 and is projected to develop at a CAGR of 30.2% to $3.1 billion worth from 2024 to 2031, driving by rising web penetration and rising digital content material consumption in China, Japan, India and South Korea in keeping with Cognitive Market Analysis.
The affect of Asian tradition has been rising quickly around the globe and the preliminary podcast slate will give attention to presenting high-profile expertise from throughout the Asian leisure industries starting from Okay-pop, to Bollywood, to China’s hip-hop scene and past. The podcasts will spotlight probably the most thrilling personalities, cultural developments and points from the area that includes classes in music, leisure, sports activities, wellness and enterprise, and shall be out there in Asia and on the iHeartRadio app and all over the place podcasts are heard. The slate is anticipated to launch in June 2025.
Along with producing unique podcast content material in Asia, this new partnership may also give attention to extending the attain of iHeartPodcasts present catalogue of 800+ reveals throughout Asia. iHeartMedia will work with the premiere distribution platforms and companions to deliver iHeartPodcasts intensive vary of participating and influential podcasts to the widest Asian viewers, unlocking alternatives for advertisers and types all through the area.
“We’ve seen the sturdy progress of the Asian markets – each on a home stage and with affect throughout international markets and we’re excited to accomplice with Mammoth Media Asia to launch the first-ever slate of iHeartPodcasts developed in Asia.,” stated Conal Byrne, CEO of the iHeart Digital Audio Group. “We imagine that along with Jonathan and Jay, we will develop groundbreaking audio content material in Asia that may attain viewers around the globe.”
Jonathan Serbin, co-founder of Mammoth Media Aisa stated: “We’re thrilled to accomplice with iHeartMedia to develop and distribute world-class podcasts. Asian tradition — together with music, films, TV drama, meals and style – have change into a serious affect throughout the globe. We’re excited to work with prime expertise and compelling storytellers to share their tales and experiences with a worldwide vast viewers.”
Jay Farires, co-founder of Mammoth Media Asia added: “Podcasting throughout Asia has been rising quickly during the last 5 years. It’s already a serious drive within the home audio markets and can proceed to broaden. We imagine that by partnering with iHeart and accessing their unparalleled belongings, distribution capabilities, attain, analytics and promoting community, we will change into a major a part of this rising business, enabling podcasters from Asia to entry a worldwide viewers.”
iHeartPodcasts produces 1000’s of reveals throughout all kinds of genres, that span each class from enterprise, sports activities, spiritually and expertise, to leisure, household, comedy and true crime – and every little thing in between.
Mammoth Media Asia was not too long ago based and launched by Jonathan Serbin and Jay Faires. Jonathan Serbin was most not too long ago Co-President of Asia and CEO of Higher China of Warner Music, overseeing eleven nations / territories throughout the area and was previously Head of Asia for Billboard.
Jay Faires oversees The Wellness Company (TWA) which works with a very powerful founders in wellness serving to them scale their firm’s globally. He’s a seasoned media govt and entrepreneur within the content material enterprise having efficiently bought firms he based and constructed to each The Walt Disney Firm and Lionsgate.
