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OTT

OTT platforms come under scrutiny as dark patterns erode consumer trust, ETBrandEquity

By Team EntertainerJuly 18, 20250

AI-generated consultant pictureShoppers in India are more and more flagging design practices on over-the-top (OTT) platforms that make the consumer…

OTT

OTT platforms come under scrutiny as dark patterns erode consumer trust, ET BrandEquity

By Team EntertainerJuly 16, 20250

AI-generated consultant pictureCustomers in India are more and more flagging design practices on over-the-top (OTT) platforms that make the consumer…