After your cowl artwork and podcast identify, a podcast description is without doubt one of the first issues listeners take up when coming into contact together with your present. When somebody goes via the infinite scroll of podcast choices, you wish to instantly promote them in your content material.
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So, how do you do that? Right here is how one can create a podcast description so snazzy that they’ll don’t have any selection however to click on play.
What’s a Podcast Description?
A podcast description is a textual content that accompanies your present when it seems on podcatchers. It serves as your description of the whole present, not the person episodes. Podcasters sometimes use this area to introduce themselves and the matters they are going to be overlaying as concisely and creatively as potential.
Your podcast description is a synopsis of your whole podcast. After your podcast title, it’s the second factor that most individuals find yourself studying. Why? Effectively, your title is a teaser and doesn’t have sufficient data to essentially inform individuals what your present is about. That’s the place your podcast description comes into play. The title hooks them in, and the outline convinces them to press play.
For instance, have a look at how the My Favourite Homicide description seems on Google Podcasts:
The place Do You Write a Podcast Description?
Whereas your podcast description will present up on directories like Apple Podcasts or Spotify, you’ll really write and retailer it together with your podcast host. You may consider your podcast host because the everlasting handle of your present. Whereas your podcast can seem in directories like Google Podcasts or in your web site, it primarily lives together with your host and simply exhibits up elsewhere.
If you first add episodes to your podcast host, you’ll be requested to submit an outline together with it. Your podcast host will present that description in all places your podcast seems. So, it isn’t one thing it’s best to simply write on the fly.
The good thing about all the pieces being housed together with your podcast host is that should you replace your description there, it’s going to routinely replace on all directories. Thus, your podcast host is a one-stop store for crafting your podcast description.
When creating a brand new podcast on Spreaker, all podcasters have the power so as to add their very own description. If you have already got a podcast on Spreaker and wish to re-edit your description, all that you must do is go to your account > podcast > fundamental data > description. And voilà.
Why Podcast Descriptions Matter
A podcast description is the place you’ll convert scrollers to listeners. In a latest survey by The Podcast Host, listeners answered {that a} podcast description was probably the most vital part of contemplating a brand new present.
So the extra sturdy your description, the upper the probabilities of rising your podcast viewers. Plus, writing a killer description can increase your podcast search engine optimization, which we’ll get into later.
How Lengthy Ought to a Podcast Description Be?
There’s no magic reply to how quick or lengthy a podcast description needs to be. The purpose is to convey what your present is about, so it’s best to intention to perform that with out being too wordy.
You’re given a fairly beneficiant 4000 character restrict on most podcast directories. You is likely to be tempted to make use of up as a lot area as you’ll be able to, however combat the urge and put your most compelling textual content on the entrance. Often, your full description received’t be seen until customers click on “see extra.” On most telephones, you’ll be fortunate to get 150 characters in.
Realizing that your full description received’t present up when scrolling, it’s greatest to maintain issues succinct and put forth the fundamentals in probably the most fascinating means you’ll be able to. What does this imply precisely? Begin robust. Make it possible for your first sentence is fascinating sufficient that it warrants a “see extra” click on.
Driving Search Visitors With Your Description
search engine optimization, or SEO, is the follow of driving extra visitors to your web site primarily based on what individuals are typing in on search engines like google and yahoo like Google. search engine optimization will also be used in your podcast, and you’ll actually use your podcast description to spice up your visibility on-line. Some podcasters select to incorporate key phrases of their descriptions, which may be discovered utilizing instruments like Ubersuggest or Google Key phrase Planner.
search engine optimization in your podcast description relies on the place your viewers is listening to your present. Search outcomes come from podcast names, episode titles, and writer names, somewhat than the descriptions themselves on some directories like Apple Podcasts. Provided that 70-80% of podcasts are consumed on Apple Podcasts, you shouldn’t fear about stuffing your description filled with key phrases.
Spotify and Google Podcasts seem to think about podcast descriptions as a part of search outcomes. Do not forget that key phrase stuffing nonetheless ought to by no means be the reply; at all times write high quality content material for individuals, not algorithms.
Nonetheless, it’s best to give some thought to what your audience is likely to be searching for. Whereas your description won’t seem in search outcomes on podcast directories, your web site or touchdown web page will. Your web page will rank larger in search outcomes in the event that they include phrases your audience could also be searching for, so long as you don’t go overboard with the key phrases.
Methods to Write a Podcast Description
Writing a podcast description falls between writing the within jacket abstract of a hardcover e book and a Netflix movie abstract. It shouldn’t be too lengthy, however it ought to give sufficient data that entices your viewers sufficient for them to take heed to a podcast episode. To get all of the essential data out, there are some things that it’s best to think about:
Who ought to take heed to your podcast?
Earlier than you say everybody, perceive that making an attempt to attraction to the plenty will result in failure. Each profitable podcast is aware of its area of interest viewers and targets them particularly. Calling out your audience will permit them to narrate immediately, which can set off them to proceed to studying if it’s for them or passing on their means if it’s not.
For instance: The Facet Hustler Podcast is for early-stage facet hustlers and aspiring entrepreneurs who’re able to say goodbye to their ardour mission and go ALL IN with your enterprise.
The primary sentence of this description clearly describes who would profit probably the most from listening to this podcast: early-stage entrepreneurs who’re able to go all-in with their enterprise. As an alternative of specializing in each sort of entrepreneur, this specific podcast is particularly addressing people who’re nonetheless not specializing in their enterprise full-time. They niched inside a distinct segment—demonstrating that there isn’t any such factor as “too area of interest.” Individuals who match this description might be , however others who aren’t early-stage entrepreneurs will proceed scrolling.
What should listeners count on?
A podcast may be many issues, so write what your present consists of in your description. Do you conduct weekly Q&As with business professionals? Possibly you stream the most recent tracks in queer underground techno? Are you an improvised storytelling collection with completely different hosts every week? Your listeners wish to know off the bat what they’re being provided.
For instance: Be part of Oprah on a full tour of the West Coast as she interviews the feminine winemakers revolutionizing America’s grape harvest.
Listeners know instantly that they’ll hear from completely different individuals every week, not simply Oprah.
You must also checklist the instances and days you normally publish new episodes.
Why ought to somebody pay attention?
Consider the worth you might be bringing to your viewers to reply this one. Take into consideration your podcast avatar and its psychographics. What issues is your audience making an attempt to unravel, or what are their targets? If there’s one thing particular that your viewers is in search of, including it to your description can catch their consideration.
For instance: Every week, we educate you the French that you simply by no means discovered in class, the sort that you could shout throughout the bar at your international Tinder date.
Who’re you?
This one is non-obligatory, relying on who you might be. When you’ve got a title or expertise that lends to your credibility as a podcast host, together with this in your description can improve viewers belief. For instance:
Be part of dermatologist Dr. Jane Brown as she opinions trending magnificence merchandise worldwide.
Don’t fret should you don’t have a doctorate in your topic. It’s not the one approach to earn listener belief. If the purpose of your podcast can be to study one thing, letting your viewers know that may make you appear extra relatable, and so they can really feel as in the event that they’re studying alongside you.
Plus, a research by The Podcast Host confirmed that listeners don’t actually care in the event that they’ve by no means heard of a number earlier than. The worth your present brings to them is what counts!
The place can individuals discover you?
Final however not least, be sure so as to add hyperlinks to your podcast web site, or your social media handles. If individuals need MORE of you, the place can they discover you? You may take it a step additional and add hyperlinks to your Patreon web page, electronic mail subscription hyperlink, or your “purchase me a espresso” web page.
Examples of Good Podcast Descriptions
- No Silly Questions
Stephen Dubner (co-author of the Freakonomics e book collection) and analysis psychologist Angela Duckworth (writer of Grit) actually likes to ask individuals questions and got here to imagine there’s no such factor as a silly one. In order that they made a podcast the place they will ask one another as many “silly questions” as they need. New episodes every week. No Silly Questions is a manufacturing of the Freakonomics Radio Community.
Why we like this:
- Introduces the hosts and their credentials instantly
- Tells you ways typically new episodes are launched
- Succinct description of what to anticipate
- Explains the podcast format clearly
- Mile Greater
Crime. Conspiracy. Cognizance. Welcome to Mile Greater, hosted by husband & spouse duo Josh Thomas and Kendall Rae! Our present focuses on True Crime, however we delve into many different matters, together with conspiracy theories, unexplained phenomena, metaphysics, futurism, historical civilizations, and information tales the mainstream media doesn’t cowl. Our company embody specialists in these matters, in addition to like-minded people who share our ardour for uncovering the reality and exploring the mysteries of our universe. Come chill with us each Monday and put together to take your thoughts a mile larger! Watch the present on YouTube each Wednesday!
Why we like this:
- Very descriptive of their precise matters
- Targets their viewers and viewers values
- Outlines the construction of their episodes: interviews
- Specifies when to count on new podcast episodes
- Provides a name to motion on one other platform with particular days
- Assume Quick, Discuss Good
Whether or not you’re giving a toast or presenting in a gathering, communication is vital to success in enterprise and in life. Be part of Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate Faculty of Enterprise, as he sits down with specialists within the discipline to debate real-world challenges. Do I ship my message clearly when placed on the spot? How do I write emails to get my level throughout? Can I simply convey complicated data? How do I handle my repute? Assume Quick, Discuss Good offers the instruments, strategies, and greatest practices that will help you talk extra successfully.
Why we like this:
- Begins with a robust assertion that the viewers can agree with (and establish with)
- Introduces the host and their stage of experience
- Targets the viewers’s targets and questions
- Proposes worth and studying alternatives to the viewers
Right here is Our Podcast Description Template
Now that you already know the 411 on podcast descriptions, time to get began by yourself! Do not forget that you’ll hit the “…learn extra” after 120-150 characters relying on what platform you utilize, so intention to be concise.
Consideration-grabbing assertion
Begin off your podcast description with a press release that speaks to a scroller. Ideally one thing your audience would agree with or are invested in. For instance:
Writing alone in a darkish room received’t flip your screenplay into the subsequent Spielberg flick. So what’s going to?
Introduce your self and your present
Right here’s the place you inform your viewers who you might be and what they will count on out of your podcast. If there’s a selected construction your present follows, like weekly interviews with particular company or improv comedy with well-known comedians, then that is the place it’s best to point out it. For instance:
Each Tuesday, be a part of Shonda Rhimes as she guides you thru the ins and outs of how to reach a author’s room.
What worth your present brings to the viewers
If listeners aren’t already hooked, that is the place you promote them on the worth that you could deliver to their lives. Consider what you’ll be serving to them with or how one can additional their private targets. If you wish to embody key phrases in your podcast description, be happy to pop some in (naturally!) right here. For instance:
For those who don’t know the right way to promote your script or are nonetheless searching for that tight-knit author’s group, tune in for all the ideas that you must deliver your tales to the silver display.
Be happy to develop on this template as concepts move to you, including what you deem obligatory. You may at all times replace your podcast description as you go, evolving as your present evolves. Since your podcast host will replace it routinely on all platforms, you’ll be able to keep stress-free and edit as you please.
And there you could have it, all the pieces that you must know to jot down the right podcast description. Did any of our ideas and tips shock you? Tell us within the feedback under.
