Huge weapons are within the fray for getting Indian Premier League’s (IPL) broadcast rights this yr. For perspective, the doyen of Indian media trade and a specialist of the cricket media-rights bidding course of, Uday Shankar, has thrown his hat into the ring this yr. Shankar is making a comeback at a time when an estimate has pegged IPL’s broadcast rights to be price round INR50,000 crore or USD6.6 billion. Shankar has joined forces with James
( Initially printed on Feb 11, 2022 )
