Podcast promotion is crucial for constructing your listenership, however the simplest strategies usually differ from conventional advertising techniques.
This weblog breaks down eight totally different podcast promotion methods so you possibly can construct your affect and entice the correct listeners!
Technique #1. Lay a stable basis
Even the most effective podcast advertising can fall flat with no stable basis. Starting with these steps is crucial to profitable podcast promotion.
Know your audience
Making nice content material requires that you recognize your podcast viewers nicely.
Ask your self these questions to assist create podcast content material they are going to love.
- What downside do I wish to resolve for my listeners?
- How can I slender my focus to make my content material stand out?
- The place do my listeners spend probably the most time on-line?
Figuring out who you wish to attain may also help make sure you spend your assets in the correct place.
Leverage your present viewers
If you have already got some listeners, ask them to unfold the phrase about your present. Even a couple of loyal listeners may also help you develop your attain.
Embrace a name to motion in your podcast episodes or present notes and ask listeners to go away a evaluate or ranking.
You can even ask them to share the episode on social media and embrace an incentive like a giveaway or free useful resource.
Undergo prime podcast directories and podcast aggregates
Do not overlook getting your podcast the place individuals can see it!
Ensure to submit your RSS feed to the highest directories like Apple Podcasts (previously iTunes), Spotify, Stitcher, and Google Podcasts (full listing right here).
Technique #2. Make your content material extra accessible
The simpler you make it for individuals to seek out your podcast, the higher. Comply with these finest practices to extend engagement.
Make episode titles descriptive
Optimizing your content material can have a big impact on obtain numbers.
Give every episode a novel, catchy title that clearly describes the content material. Attempt to match a key phrase or phrase related to the episode’s subject within the title, too.
🆇 “Good Canine Podcast: Episode #15”
Draft present notes for every episode
Podcast present notes are a value-packed piece of content material that may assist you to entice new listeners and increase accessibility.
Present notes do not need to be time-consuming to create. Most listeners simply need a synopsis of the episode and hyperlinks to the assets talked about.
Goal to create a readable abstract of the primary matters in your episode with chapter markers.
Use H2 and H3 headlines in hierarchical order and embrace components like:
- visitor bios,
- hyperlinks to assets,
- affiliate hyperlinks, and
- a name to motion.
Create episode transcripts
Podcast transcriptions make your content material extra accessible to listeners who’re hard-of-hearing.
In addition they assist engines like google like Google discover your content material and heighten listener engagement.
Should you host your podcast with Buzzsprout, you possibly can add transcriptions to your episodes utilizing our transcription toolset.
Different nice transcription instruments are:
Technique #3. Leverage the facility of social media
Social media is a strong place to attach with listeners and promote content material. Listed here are some sensible methods to harness the facility of social media and entice new listeners.
Select the correct platform
Discover out which social media platform your listeners use probably the most.
When you have a youthful viewers, they’re seemingly utilizing Instagram, Twitter, Snapchat, and TikTok. When you have a podcast geared towards enterprise professionals, it is perhaps clever to focus extra on LinkedIn.
You possibly can publish a ballot in your present notes to raised perceive which mediums your listeners use.
Whichever channel you select, actively interact your followers to be taught extra concerning the type of content material they want.
Create video clips of your podcast to placed on YouTube
As of 2021, 18% of podcast listeners mentioned they used YouTube most frequently to take heed to podcasts.
We propose recording video alongside your audio so you need to use it to create clips to publish in your YouTube channel.
Brief YouTube video clips are an effective way to optimize web optimization and drive visitors to your podcast or web site.
You additionally get to work together with listeners within the feedback part and get real-time suggestions in your content material.
Submit audiograms
Podcast audiograms are a podcast advertising instrument that takes a snippet of your episode overlaid together with your podcast art work and a waveform.
Audiograms promote audio on video-driven platforms and can be utilized to:
- tease new podcast episodes,
- promote older episodes in your again catalog, and
- share milestones.
You should use Buzzsprout Visible Soundbites to create audiograms inside your dashboard or instruments just like the Headliner app.
Technique #4. Community with different podcasters
Roughly 66% of podcast listeners discover new content material by word-of-mouth suggestions. Listed here are different methods to make use of networking to unfold the phrase about your present.
Community on boards and on-line teams
Typically selling your podcast means gifting away somewhat information and experience free of charge.
Being beneficiant together with your information encourages potential listeners to tune into your podcast to see what else it’s important to say.
Keep on prime of the traits inside your area of interest and share your ideas in on-line teams and boards, like:
Deal with value-based feedback as an alternative of overt promotion and thoroughly learn the group’s guidelines earlier than posting.
To see how many individuals find yourself at your web site out of your publish, add a hyperlink tracker utilizing a instrument like Google Analytics URL builder.
Cross-promote with different podcasters
Cross-promotion is while you promote somebody’s podcast in your present, they usually promote yours on theirs.
This is a wonderful option to get your podcast in entrance of a brand new viewers.
You possibly can attain out to fellow creators on Podchaser, or discover hosts’ contact info on their web site or social media.
Faucet into influencer advertising
Influencer advertising is while you construct a reciprocal partnership with an influencer to assist get extra publicity by their viewers.
Search out an influencer with a extra in depth following than yours however an analogous audience.
Be sure you work with every influencer to seek out the suitable compensation that helps them attain their very own targets.
Technique #5. Make a podcast web site with a weblog
Podcast web sites increase your podcast web optimization and enhance the probabilities of your podcast displaying up in search engine queries.
Buzzsprout’s customizable web site is nice as a house base to your podcast, however if you wish to add a weblog or different options for the web optimization advantages, you may think about a private or enterprise web site as nicely.
Create a weblog publish in your web site each time you add a brand new episode and discover a key phrase associated to that episode’s subject.
Then, sprinkle that key phrase within the following locations:
- the publish’s H1 heading,
- some H2, H3, H4 subheadings,
- ALT descriptions,
- the publish’s meta description, and
- all through content material however with out stuffing.
Technique #6. Create a podcast publication
E-mail newsletters have the best ROI for entrepreneurs and a better engagement price than different forms of digital advertising.
You should use a free electronic mail advertising instrument like HubSpot E-mail Advertising or MailChimp to get began.
Make a touchdown web page to construct your electronic mail listing
A touchdown web page is linked to your web site however stands alone from different pages.
Touchdown pages exist that can assist you construct your electronic mail listing or get subscribers and normally provide guests a free incentive.
Your touchdown web page ought to embrace:
- a transparent headline,
- 2-3 paragraphs that describe your podcast’s objective,
- latest episodes,
- a testimonial, and
- subscribe hyperlinks to main directories.
Add hyperlinks on the finish of your publication
Once you shut out your electronic mail, add a couple of hyperlinks to make it simple for individuals to seek out your content material and get in touch with you.
Embrace your social handles, a subscribe hyperlink, and an electronic mail deal with.
Here is an instance from Podnews’ electronic mail publication:
Technique #7. Promote in podcast apps
You possibly can’t purchase your option to a loyal podcast following, however investing in paid promoting with third-party podcast apps may also help.
Operating adverts in podcast apps is simpler for podcasters than conventional or digital promoting.
This sort of focused promoting enables you to zero in on audiences ripe with potential listeners. A few of our favourite podcasts apps to promote on are:
Technique #8. Observe knowledge the place you possibly can
It is troublesome to find out if a content material advertising effort is efficient with out maintaining a tally of the numbers.
E-mail advertising instruments, social media, and webhosting providers all have built-in analytics that can assist you measure visitors patterns and ranges of engagement.
Even making a easy spreadsheet may also help you see which advertising strategies are most value your time.
Ultimate ideas
Efficient podcast advertising at all times begins with an important podcast at its basis.
From there, it will probably take experimenting to seek out which methods work finest for you.
Create worthwhile content material and you may entice loyal listeners who assist you to unfold the phrase about your podcast.
