Extra troubles for the group behind the Golden Globes: PR agency Sunshine Sachs has dropped the embattled Hollywood Overseas Press Affiliation as a consumer.
The agency despatched a letter to HFPA this week, and its board was knowledgeable at the moment, Deadline hears. “This was a very long time coming,” mentioned a supply near the state of affairs. “It was solely a matter of when, not if.”
The transfer comes after greater than a yr of backlash in opposition to the HFPA over its lack of range. The Globes org countered by implementing a plan for “transformational change” that ultimately included a pledge to have no less than 13% Black membership, updating its “code of conduct,” hiring a range marketing consultant and teaming with the NAACP on a “reimagine coalition,” amongst different strikes.
Because the controversy swirled and a few key HFPA allies jumped ship, Sunshine Sachs mentioned in April that it was “contemplating all choices.” About two weeks later, HFPA’s longtime TV associate NBC canceled the 2022 Golden Globes, which went on as a non-televised occasion in January.
