In response to podcast analytics agency Chartable, podcast downloads in France grew 76% between 2020 and 2021.
This development has continued in 2022 with distinctive podcast downloads growing 46% YoY in February 2022 vs February 2021.
What’s extra, per a Might 2021, IAB Europe report, advert spend on podcasts throughout Europe is predicted to develop by greater than 50% to over €200 million 2023.
It’s on this context that publishers Bababam and Choses à Savoir have chosen Spotify’s Megaphone to supply a single service for all their podcasting wants, from creation to monetization to evaluation. As a part of becoming a member of Megaphone, these two publishers would be the early testers of the Spotify Viewers Community in France. Which means that Spotify shall be unlocking extra advertiser demand for Bababam and Choses à Savoir, driving elevated monetization for his or her companies whereas serving to advertisers goal extra French podcast listeners. The Spotify Viewers Community shall be accessible to all French advertisers later this 12 months.
“We’re delighted that two of France’s main publishers, Babamam and Choses à Savoir, have chosen Megaphone by Spotify as their podcast platform of selection. Megaphone formally launched in France only a few months in the past and we’re happy with the momentum the platform has seen on this necessary market. We’re able to serve extra enterprise podcast publishers throughout Europe with our strong, differentiated providing and assist them to develop their enterprise,” stated Emma Vaughn, International Head of Promoting Enterprise Growth & Partnership at Spotify.
“Bababam was created with the conviction that it was essential to democratize the podcast. We do all the things potential to supply bold and widespread productions to most of the people. This partnership with Spotify’s Megaphone was due to this fact logical given its weight available in the market and its place as a rallying level for the ecosystem. Bababam Originals not too long ago produced Noises, voted finest native podcast of 2020 on the Salon de la radio, and Silencio, a critically acclaimed collection starring Zita Hanrot and Alban Lenoir, amongst others,” explains Pierre Orlac’h, founding father of Bababam.
“At Choses à Savoir, essentially the most listened to native podcast community in France, we’re glad to affix Megaphone, whose service meets all our wants by way of creation, evaluation and monetization. This collaboration will permit us to accompany our improvement, the speedy development of our viewers on the 20 Choses à Savoir podcasts, and to make sure our mission: sharing data with the best variety of individuals.” Louis-Guillaume Kan-Lancas, founding father of Choses à Savoir.
