In 2002, John Densmore of the Doorways wrote an article for The Guardian during which he mentioned how the band has repeatedly turned down endorsements and commercials through the years. This consists of John saying no to a deal paying as much as $1 million to advertise a weight reduction program.
The drummer additionally informed the story of when the band stated sure to permitting Buick to make use of their hit, “Gentle My Hearth,” for an Opel automotive industrial in 1967. Bandmates John, Ray Manzarek, and Robby Krieger agreed to the deal whereas Jim Morrison was out of city. As soon as Jim heard concerning the industrial, the late singer-songwriter made efforts to make sure the observe would not be used within the automotive adverts.
“[Jim] got here again and went nuts,” John stated. “On reflection, his calling up Buick and saying that in the event that they aired the advert, he would smash an Opel on tv with a sledgehammer, was improbable. I assume that is among the the explanation why I miss the man.”
Jim’s viewpoint impressed the band to take care of this angle towards the concept of getting their music featured in adverts. Robby was quoted within the article as he defined how the group’s selection would finally protect the price of their music.
“If we’re solely one in every of two or three teams who do not do commercials, that can assist the worth of our songs in the long term,” Robby stated. “The publishing will undergo a little bit, however we must be happy with our stance.”
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